Software: Smartlook

Category: Product Analytics & Session Recording Platform

Primary Use: User behavior tracking, session replay, and funnel analysis

Developer: Smartlook

Starting Price: Free plan available; paid plans typically start from approximately $55/month (pricing may vary by sessions and features)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: smartlook.com

Smartlook is a cloud-based product analytics and session recording platform designed to help businesses analyze user behavior across websites and mobile applications. The platform combines session replay, event tracking, and funnel analysis tools.

What Is Smartlook?

Smartlook is a SaaS analytics platform founded in 2016. It captures user interactions such as clicks, taps, scrolls, and navigation patterns, and converts them into visual and data-driven insights.

The platform supports both web and mobile analytics and focuses on understanding user journeys and identifying friction points.

Smartlook operates entirely in the cloud and integrates with digital products via SDKs and tracking scripts.

Who Uses Smartlook?

Smartlook is commonly used by SaaS companies, mobile app developers, ecommerce brands, product teams, and UX designers. It is particularly suited for businesses that need to analyze how users interact with digital interfaces.

Product teams use Smartlook to monitor feature engagement. Ecommerce teams use it to analyze checkout behavior. UX teams use it to identify usability issues.

Core Features

Smartlook provides session replay tools that allow teams to watch anonymized recordings of user sessions.

Event tracking enables businesses to define and measure custom user interactions.

Funnel analysis tools track conversion steps and identify drop-off points.

Heatmaps display aggregated click and scroll data on webpages.

Mobile analytics support behavioral tracking for iOS and Android applications.

Error tracking tools identify technical issues affecting user experience.

User journey mapping visualizes navigation paths across pages and screens.

Custom dashboards present engagement metrics and performance KPIs.

Data filtering and segmentation allow analysis by user attributes and behavior.

Integrations and Compatibility

Smartlook integrates with analytics platforms such as Google Analytics.

The platform supports SDK integration for web, iOS, and Android environments.

It connects with CRM systems, marketing automation platforms, and data warehouses.

API access enables custom data workflows and automation.

Smartlook operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Smartlook offers a free plan with limited session recordings and features.

Paid plans typically start at approximately $55 per month and increase based on session volume, feature access, and retention limits.

Higher-tier plans may include advanced analytics, extended data retention, and priority support.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Smartlook combines session replay with product analytics tools in a single platform. Its mobile support enables cross-platform behavioral analysis.

However, session-based pricing may increase costs for high-traffic websites or apps. Advanced enterprise analytics features may require higher-tier plans. Data retention limits vary by subscription level.

Alternatives to Smartlook

Several platforms provide similar behavioral analytics functionality. Contentsquare focuses on enterprise experience analytics. FullStory provides session replay and event tracking. Hotjar offers heatmaps and recordings. Amplitude focuses on event-based product analytics.

Each alternative differs in pricing structure, analytics depth, and scalability.

Frequently Asked Questions

What does Smartlook do?

Smartlook is a product analytics and session recording platform that tracks and visualizes user behavior.

Is Smartlook cloud-based?

Yes. Smartlook operates as a web-based SaaS platform.

Does Smartlook offer a free plan?

Yes. A limited free plan is available.

Who typically uses Smartlook?

SaaS companies, ecommerce brands, and product teams commonly use the platform.

Key Takeaways

Smartlook is a cloud-based product analytics and session recording platform designed to analyze user behavior across web and mobile applications. It includes session replay, event tracking, funnel analysis, heatmaps, and mobile analytics tools. Pricing begins with a free plan and paid subscriptions typically start at approximately $55 per month, scaling based on session volume and feature access.