Software: Skai

Category: Omnichannel Advertising & Retail Media Platform

Primary Use: Paid media management, retail media optimization, and performance analytics

Developer: Skai (formerly Kenshoo)

Starting Price: Custom pricing (enterprise-level contracts)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: skai.io

Skai is a cloud-based omnichannel advertising platform designed to help brands and agencies manage and optimize paid media campaigns across search, social, retail media, and app marketing channels. The company rebranded from Kenshoo to Skai in 2021.

What Is Skai?

Skai is a SaaS performance marketing platform founded in 2006 (as Kenshoo). It provides tools for campaign automation, bid optimization, and cross-channel reporting.

The platform focuses on managing advertising across major networks such as Google, Meta, Amazon Ads, and other retail media marketplaces.

Skai operates entirely online and supports enterprise-scale advertising management.

Who Uses Skai?

Skai is commonly used by enterprise brands, global advertisers, digital marketing agencies, and retail media teams. It is particularly suited for organizations managing large advertising budgets across multiple channels.

Brands use Skai to centralize paid media operations. Agencies use it to manage multi-client ad campaigns. Retailers use it to optimize sponsored product listings.

Core Features

Skai provides cross-channel campaign management for search, social, and retail media.

Bid optimization tools use algorithmic automation to adjust campaign performance.

Budget allocation tools manage spend across channels.

Retail media management supports marketplaces such as Amazon and Walmart.

Audience targeting tools support segmentation and personalization.

Performance dashboards consolidate data across advertising platforms.

Attribution modeling tools evaluate channel impact.

Predictive analytics support campaign forecasting.

Creative performance analysis tools track ad effectiveness.

API access enables custom reporting and system integration.

Integrations and Compatibility

Skai integrates with major advertising platforms including Google Ads, Meta Ads, and Amazon Ads.

The platform supports integration with retail media networks.

API access allows exporting campaign data to BI systems.

Data connectors support CRM and analytics platform integration.

Skai operates as a fully cloud-based SaaS solution.

Pricing Structure

Skai offers custom pricing based on ad spend volume, channels used, and feature requirements.

Pricing is typically structured for enterprise clients.

Contracts are generally billed annually.

Advanced modules may influence overall pricing.

Advantages and Limitations

Skai centralizes omnichannel advertising management within a single platform. Its automation and bid optimization tools support large-scale campaign operations.

However, pricing is enterprise-focused and not publicly listed. Implementation may require onboarding and integration setup. Smaller businesses may find entry-level ad platforms sufficient.

Alternatives to Skai

Several platforms provide similar advertising management functionality. Smartly.io focuses on social advertising automation. Marin Software supports search and social campaign management. Adobe Advertising Cloud offers enterprise advertising tools. Kenshoo’s original positioning competes with platforms like SA360 (Search Ads 360).

Each alternative differs in pricing structure, automation capabilities, and retail media support.

Frequently Asked Questions

What does Skai do?

Skai is an omnichannel advertising platform that helps manage and optimize paid media campaigns across search, social, and retail channels.

Is Skai cloud-based?

Yes. Skai operates as a web-based SaaS platform.

Does Skai support retail media platforms?

Yes. Retail media management is a core feature.

Who typically uses Skai?

Enterprise brands and large marketing agencies commonly use the platform.

Key Takeaways

Skai (formerly Kenshoo) is a cloud-based omnichannel advertising platform designed for enterprise performance marketing. It includes cross-channel campaign management, bid automation, retail media optimization, attribution modeling, predictive analytics, and API integrations. Pricing is custom and structured for enterprise clients based on advertising spend and feature requirements.