Software: SAP Emarsys

Category: Omnichannel Customer Engagement & Marketing Automation Platform

Primary Use: Marketing automation, personalization, omnichannel campaigns, and customer lifecycle management

Developer: SAP

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: sap.com/products/emarsys

SAP Emarsys is a cloud-based omnichannel marketing automation platform designed to help businesses deliver personalized customer experiences across email, mobile, web, social, and other digital channels. The platform focuses on enterprise and mid-market customer engagement strategies.

What Is SAP Emarsys?

SAP Emarsys is a SaaS marketing automation and customer engagement platform originally founded as Emarsys and later acquired by SAP in 2020. It is designed to help organizations manage personalized, data-driven marketing campaigns at scale.

The platform combines customer data management, automation workflows, segmentation tools, and analytics within a unified environment.

SAP Emarsys operates entirely in the cloud and integrates with enterprise systems.

Who Uses SAP Emarsys?

SAP Emarsys is commonly used by ecommerce brands, retail companies, consumer goods businesses, travel companies, and global enterprises. It is particularly suited for organizations seeking omnichannel marketing automation integrated with enterprise systems.

Marketing teams use SAP Emarsys to design automated campaigns and customer journeys. Ecommerce teams use it to personalize product recommendations and lifecycle messaging. Data teams use it to manage customer segmentation and performance tracking.

Core Features

SAP Emarsys provides omnichannel marketing automation tools that support campaigns across email, SMS, mobile push notifications, web personalization, and social advertising.

Customer segmentation tools allow businesses to create detailed audience segments based on behavioral, transactional, and demographic data.

Pre-built automation workflows support common use cases such as welcome sequences, abandoned cart recovery, re-engagement campaigns, and loyalty programs.

Personalization tools enable dynamic content delivery based on user profiles and behavior.

AI-driven recommendation engines support product suggestions and predictive targeting.

Analytics dashboards provide insights into campaign performance, customer lifetime value, engagement rates, and revenue attribution.

Customer lifecycle management tools help businesses map and automate interactions across acquisition, retention, and reactivation stages.

Integration with SAP Commerce Cloud and other SAP enterprise systems supports unified customer data management.

Integrations and Compatibility

SAP Emarsys integrates with SAP Commerce Cloud, SAP Customer Data Platform, and other SAP solutions.

The platform supports integration with ecommerce systems, CRM tools, and advertising platforms.

API access is available for enterprise-level customization and data integration.

SAP Emarsys operates entirely in the cloud and is accessible via web-based dashboards.

Pricing Structure

SAP Emarsys offers custom enterprise pricing based on contact database size, feature modules, campaign volume, and contract scope. Pricing is quote-based and not publicly listed.

Packages may include email marketing, mobile messaging, personalization, AI recommendations, and advanced analytics modules.

Billing terms are structured through enterprise agreements.

Advantages and Limitations

SAP Emarsys provides enterprise-level omnichannel marketing automation with AI-driven personalization. Integration with SAP systems supports unified data workflows.

However, pricing is generally suited for mid-sized to enterprise organizations. Implementation may require onboarding and technical integration. Feature access depends on selected modules and contract terms.

Alternatives to SAP Emarsys

Several platforms provide similar omnichannel marketing automation functionality. Salesforce Marketing Cloud offers enterprise marketing automation tools. Adobe Marketo Engage supports lead management and automation workflows. HubSpot Marketing Hub provides integrated marketing automation for mid-sized businesses. Oracle Responsys focuses on cross-channel campaign orchestration.

Each alternative differs in pricing structure, ecosystem integration, and automation capabilities.

Frequently Asked Questions

What does SAP Emarsys do?

SAP Emarsys is an omnichannel marketing automation platform that supports personalized customer engagement across multiple digital channels.

Is SAP Emarsys cloud-based?

Yes. SAP Emarsys operates as a cloud-based SaaS platform.

Does SAP Emarsys offer public pricing?

No. Pricing is custom and enterprise-based.

Can SAP Emarsys integrate with SAP Commerce Cloud?

Yes. Integration with SAP enterprise systems is supported.

Who typically uses SAP Emarsys?

Ecommerce brands and enterprise organizations commonly use the platform.

Key Takeaways

SAP Emarsys is a cloud-based omnichannel customer engagement and marketing automation platform designed for mid-sized to enterprise organizations. It includes automation workflows, AI-driven personalization, customer segmentation, lifecycle management tools, and integration with SAP systems. Pricing is custom and structured for enterprise deployments.