Software: Rank Math

Category: WordPress SEO Plugin

Primary Use: On-page SEO optimization, schema markup, and search performance management

Developer: Rank Math

Starting Price: Free version available; Pro plans from approximately $69/year

Free Trial/Plan: Free plugin version available

Platform: WordPress plugin

Official Website: rankmath.com

Rank Math is a WordPress SEO plugin designed to help website owners optimize content for search engines directly within the WordPress dashboard. The plugin provides tools for on-page optimization, technical SEO configuration, schema markup implementation, and search performance tracking.

What Is Rank Math?

Rank Math is an SEO plugin built specifically for WordPress websites. It integrates into the WordPress admin interface and provides optimization tools for posts, pages, products, and custom content types.

The plugin allows users to manage meta titles and descriptions, configure structured data, create XML sitemaps, monitor keyword rankings, and connect to Google Search Console. Rank Math includes both a free version and paid plans with expanded features.

The software is used by bloggers, ecommerce stores, businesses, and agencies managing WordPress websites.

Who Uses Rank Math?

Common User Groups

Rank Math is used by:

  • Bloggers and content creators
  • Ecommerce store owners (WooCommerce)
  • Affiliate marketers
  • Small businesses
  • SEO agencies
  • WordPress developers

Because it operates as a plugin, it is primarily used by WordPress site owners.

Typical Use Cases

On-page SEO optimization

Users optimize content for target keywords within posts and pages.

Technical SEO setup

Website owners configure sitemaps, robots.txt, and indexing rules.

Schema markup implementation

Users add structured data to improve search appearance.

Local SEO management

Businesses configure local schema and business information.

WooCommerce SEO

Online stores optimize product pages for search engines.

Core Features

On-Page SEO Analysis

What it does:

Rank Math evaluates content against SEO best practices.

How users typically use it:

Users enter focus keywords and receive optimization suggestions while editing content.

Key capabilities:

  • Focus keyword analysis
  • Content scoring system
  • Title and meta description editor
  • Keyword density checks
  • Readability analysis

The plugin provides real-time feedback inside the WordPress editor.

Schema Markup Generator

What it does:

Rank Math allows users to add structured data to pages.

How users typically use it:

Users select schema types and configure structured data fields.

Key capabilities:

  • Article schema
  • Product schema
  • FAQ schema
  • How-to schema
  • Local business schema
  • Custom schema builder (Pro)

Schema features help define structured content for search engines.

XML Sitemap Management

What it does:

Rank Math generates and manages XML sitemaps.

How users typically use it:

Users configure which content types and taxonomies are included in sitemaps.

Key capabilities:

  • Automatic sitemap generation
  • Custom post type inclusion
  • Image sitemap
  • Video sitemap (Pro)
  • News sitemap (Pro)

Sitemaps support search engine indexing.

Google Integration

What it does:

Rank Math integrates with Google services.

How users typically use it:

Users connect Google Search Console and Google Analytics to view performance data within WordPress.

Key capabilities:

  • Search Console data integration
  • Keyword ranking display
  • Click and impression tracking
  • Google Analytics connection

These features allow basic performance monitoring within the dashboard.

Rank Tracking

What it does:

Paid versions of Rank Math include keyword rank tracking.

How users typically use it:

Users monitor keyword positions directly inside WordPress.

Key capabilities:

  • Daily keyword tracking
  • Position history
  • Country-specific tracking
  • Performance trend charts

Rank tracking availability depends on subscription level.

WooCommerce SEO

What it does:

Rank Math includes ecommerce optimization tools for WooCommerce stores.

How users typically use it:

Store owners optimize product pages and manage structured data.

Key capabilities:

  • Product schema automation
  • Breadcrumb optimization
  • Product SEO meta settings
  • Variable product optimization

These tools support ecommerce SEO workflows.

Redirection Manager

What it does:

Rank Math includes a built-in redirection tool.

How users typically use it:

Users create 301, 302, or 307 redirects when URLs change.

Key capabilities:

  • 301 redirects
  • 302 redirects
  • 404 monitoring
  • Automatic redirection suggestions

Redirect management supports technical SEO maintenance.

Integrations and Compatibility

WordPress Compatibility

Rank Math works with:

  • WordPress themes
  • Gutenberg block editor
  • Classic editor
  • WooCommerce
  • Popular page builders

It integrates directly within the WordPress dashboard.

Third-Party Integrations

Rank Math integrates with:

  • Google Search Console
  • Google Analytics
  • WooCommerce
  • Elementor
  • Divi

API access and advanced integrations are available in higher plans.

Platform Availability

  • WordPress plugin
  • Installed directly from WordPress repository
  • No standalone SaaS version
  • Requires WordPress hosting

Pricing Structure

(Pricing may change — verify on the official site.)

Rank Math offers a free version and several paid tiers.

Free Version — $0

Includes:

  • On-page SEO analysis
  • Basic schema markup
  • XML sitemaps
  • 404 monitor
  • Redirection manager
  • Limited Google integration

The free version supports core SEO functionality.

Pro Plan — from approximately $69/year

Includes:

  • Rank tracking
  • Advanced schema builder
  • More keyword tracking per post
  • WooCommerce SEO
  • Video schema
  • News sitemap

This tier supports individual website owners.

Business Plan — from approximately $199/year

Includes:

  • Higher keyword tracking limits
  • Client management tools
  • Multiple website support
  • Priority support

Designed for agencies and multi-site users.

Agency Plan — from approximately $499/year

Includes:

  • Highest keyword tracking limits
  • Large-scale site support
  • Advanced reporting features
  • White-label capabilities

Intended for large agencies.

Billing Options

  • Annual billing
  • Pricing varies by number of sites
  • Feature access increases by tier

Advantages and Limitations

Notable Advantages

  • Free version available
  • Built specifically for WordPress
  • Includes schema and sitemap tools
  • WooCommerce support
  • Built-in redirection management

Potential Limitations

  • Only works with WordPress
  • Advanced features require paid plans
  • Rank tracking limited by subscription tier
  • Requires WordPress hosting environment

Alternatives to Rank Math

Several WordPress SEO plugins provide similar functionality.

Yoast SEO

Offers on-page optimization and content analysis tools.

All in One SEO (AIOSEO)

Provides SEO management and schema support.

SEOPress

Includes technical SEO features and white-label options.

These plugins support similar WordPress SEO workflows.

Frequently Asked Questions

What does Rank Math do?

Rank Math is a WordPress SEO plugin that helps optimize content, manage schema, generate sitemaps, and monitor search performance.

Is Rank Math free?

Yes. A free version is available, with additional features offered in paid plans.

Does Rank Math support WooCommerce?

Yes. Rank Math includes WooCommerce SEO features in paid plans.

Can Rank Math track keyword rankings?

Yes. Keyword tracking is available in Pro and higher plans.

Does Rank Math work outside WordPress?

No. Rank Math is designed specifically for WordPress websites.

Key Takeaways

Rank Math is a WordPress SEO plugin that provides tools for on-page optimization, schema markup, sitemap generation, rank tracking, and WooCommerce SEO. It integrates directly into the WordPress dashboard and offers a free version alongside tiered annual subscriptions. Pricing begins at no cost for the free plugin and increases based on features, keyword tracking limits, and number of supported websites.