Software: Postscript

Category: Ecommerce SMS Marketing Platform

Primary Use: SMS campaigns, automated text messaging, and subscriber engagement

Developer: Postscript

Starting Price: Free to install; usage-based pricing (SMS costs billed per message)

Free Trial/Plan: Free plan available with limited messaging credits

Platform: Web-based (cloud)

Official Website: postscript.io

Postscript is a cloud-based SMS marketing platform designed specifically for ecommerce brands. It enables businesses to send promotional and transactional text messages, automate customer journeys, and grow subscriber lists through compliant opt-in workflows.

What Is Postscript?

Postscript is a SaaS SMS marketing platform founded in 2018. It integrates directly with ecommerce stores to collect subscriber data and automate personalized text campaigns.

The platform focuses exclusively on SMS marketing for direct-to-consumer (DTC) brands, offering automation flows and performance tracking.

Postscript operates entirely online and provides analytics dashboards for monitoring engagement and revenue attribution.

Who Uses Postscript?

Postscript is commonly used by ecommerce brands, Shopify store owners, and direct-to-consumer businesses. It is particularly suited for companies seeking to increase revenue through mobile-first customer communication.

Online retailers use Postscript to send abandoned cart reminders and flash sale announcements. Marketing teams use it to build segmented SMS campaigns based on customer behavior.

Core Features

Postscript provides SMS campaign builders for promotional and transactional messaging.

Automation workflows support abandoned cart messages, welcome sequences, and post-purchase follow-ups.

Subscriber growth tools include popups and keyword-based opt-in campaigns.

Audience segmentation tools target customers based on order history and engagement.

Compliance management tools support TCPA and opt-in consent tracking.

A/B testing tools allow testing different message variations.

Analytics dashboards track delivery rates, click-through rates, and revenue attribution.

Two-way messaging enables customer replies and conversational engagement.

Integration with discount code generation supports promotional campaigns.

API access supports advanced integrations in supported plans.

Integrations and Compatibility

Postscript integrates directly with ecommerce platforms such as Shopify.

The platform supports integration with email marketing tools and customer data platforms in supported plans.

API access is available for custom workflows.

Export functionality allows downloading subscriber and campaign data.

Postscript operates as a web-based SaaS platform.

Pricing Structure

Postscript offers usage-based pricing, typically charging per SMS sent.

Monthly platform fees may apply depending on plan selection.

Free installation includes limited credits for testing.

Pricing scales based on subscriber count and message volume.

Billing is structured monthly, based on SMS usage.

Advantages and Limitations

Postscript focuses exclusively on ecommerce SMS marketing and provides automation tailored to online retailers. Its compliance tools support regulated messaging practices.

However, costs increase with higher message volume. The platform primarily supports Shopify integrations. Advanced multichannel automation may require additional marketing tools.

Alternatives to Postscript

Several platforms provide similar ecommerce SMS marketing functionality. Klaviyo offers email and SMS automation. Attentive focuses on SMS marketing for ecommerce. Omnisend supports email and SMS campaigns. Yotpo SMS provides text marketing within its ecommerce ecosystem.

Each alternative differs in pricing structure, automation depth, and ecommerce integration focus.

Frequently Asked Questions

What does Postscript do?

Postscript is an SMS marketing platform designed for ecommerce brands.

Is Postscript cloud-based?

Yes. Postscript operates as a web-based SaaS platform.

Does Postscript support automated SMS flows?

Yes. Automation workflows are a core feature.

Who typically uses Postscript?

Shopify-based ecommerce brands and DTC businesses commonly use the platform.

Key Takeaways

Postscript is a cloud-based SMS marketing platform built for ecommerce brands. It includes promotional SMS campaigns, automation workflows, subscriber growth tools, segmentation features, compliance management, and analytics dashboards. Pricing is usage-based, typically charging per SMS sent, and scales according to subscriber and message volume.