Software: Oktopost

Category: B2B Social Media Management Platform

Primary Use: Social publishing, employee advocacy, social listening, and analytics

Developer: Oktopost Technologies

Starting Price: Custom pricing (quote-based)

Free Trial/Plan: Demo available upon request

Platform: Web-based (cloud)

Official Website: oktopost.com

Oktopost is a cloud-based social media management platform designed primarily for B2B organizations. The software provides tools for publishing content, managing engagement, tracking social performance, and measuring ROI across social channels. It also includes employee advocacy and social listening features tailored to business-focused marketing teams.

What Is Oktopost?

Oktopost is a B2B-focused social media management solution built to help organizations manage and measure social media performance. Founded in 2013, the platform is designed to connect social media activity with marketing attribution and revenue reporting.

The system enables users to schedule and publish posts, manage conversations, monitor brand mentions, and analyze campaign performance. Oktopost emphasizes integration with marketing automation and CRM systems to support lead tracking and ROI measurement.

The platform operates entirely in the cloud and is accessed via a browser interface.

Who Uses Oktopost?

Common User Groups

Oktopost is primarily used by:

  • B2B marketing teams
  • Enterprise organizations
  • Technology companies
  • SaaS businesses
  • Marketing agencies serving B2B clients
  • Employee advocacy program managers

The platform is designed for organizations that require collaboration tools and performance attribution capabilities.

Typical Use Cases

B2B social media publishing

Teams schedule and distribute content across corporate social channels.

Employee advocacy programs

Organizations enable employees to share branded content through structured programs.

Lead attribution and ROI tracking

Marketing teams connect social engagement to CRM and marketing automation data.

Brand monitoring and listening

Users track industry keywords and brand mentions.

Multi-account management

Enterprises manage multiple regional or product-specific social profiles.

Core Features

Social Publishing & Scheduling

What it does:

Oktopost allows users to create, schedule, and publish posts across multiple social platforms.

How users typically use it:

Marketing teams plan content using a calendar interface and distribute posts to selected channels.

Key capabilities:

  • Multi-network publishing
  • Content calendar
  • Post scheduling
  • Bulk upload tools
  • Campaign tagging

Publishing tools support coordinated B2B campaigns.

Social Inbox

What it does:

The social inbox centralizes incoming messages and engagement across platforms.

How users typically use it:

Teams respond to comments, mentions, and direct messages from a unified dashboard.

Key capabilities:

  • Centralized engagement management
  • Message assignment
  • Conversation tracking
  • Filtering and tagging
  • Response collaboration

This feature supports structured team workflows.

Employee Advocacy

What it does:

Oktopost includes a dedicated employee advocacy module.

How users typically use it:

Organizations distribute approved content that employees can share on personal social accounts.

Key capabilities:

  • Content sharing hub
  • Employee participation tracking
  • Gamification features
  • Performance analytics
  • Advocacy reporting

This functionality is designed to expand organic reach through employee networks.

Social Listening

What it does:

Oktopost provides listening tools to monitor conversations and keywords.

How users typically use it:

Teams track mentions related to brand names, competitors, and industry topics.

Key capabilities:

  • Keyword tracking
  • Brand mention monitoring
  • Trend analysis
  • Competitor monitoring
  • Sentiment insights

Listening tools support reputation management and market analysis.

Analytics & Attribution

What it does:

Oktopost includes analytics tools that connect social engagement data with marketing attribution systems.

How users typically use it:

Teams measure social media performance and tie activity to leads and conversions.

Key capabilities:

  • Campaign performance tracking
  • Conversion tracking
  • CRM integration
  • Custom reporting dashboards
  • ROI measurement tools

Attribution features are structured to align social activity with business outcomes.

Team Collaboration & Governance

What it does:

The platform provides role-based access and workflow management tools.

How users typically use it:

Organizations manage approvals, user permissions, and content governance policies.

Key capabilities:

  • Role-based permissions
  • Content approval workflows
  • Multi-user access
  • Activity logs
  • Security controls

These tools support enterprise-level social management.

Integrations and Compatibility

Supported Social Networks

Oktopost integrates with major social platforms, including:

  • LinkedIn
  • Facebook
  • Twitter (X)
  • Instagram
  • YouTube

Availability may vary depending on subscription plan.

Marketing & CRM Integrations

Oktopost integrates with marketing automation and CRM systems, such as:

  • Salesforce
  • HubSpot
  • Marketo
  • Microsoft Dynamics

These integrations support lead tracking and attribution workflows.

Platform Availability

  • Web-based SaaS platform
  • Accessible via modern browsers
  • No desktop installation required
  • Enterprise-grade security features

Pricing Structure

Oktopost uses custom pricing based on organization size, feature requirements, and number of users. Public pricing tiers are not listed on the official website.

Pricing Model

  • Quote-based subscription
  • Pricing varies by number of social profiles
  • Pricing varies by number of users
  • Feature modules may affect cost
  • Enterprise packages available

Organizations typically request a demo to receive pricing details.

Billing Options

  • Annual contracts commonly used
  • Enterprise agreements available
  • Custom onboarding packages may be included

Advantages and Limitations

Notable Advantages

  • Designed specifically for B2B organizations
  • Employee advocacy module included
  • Marketing attribution capabilities
  • CRM and automation integrations
  • Enterprise governance controls

Potential Limitations

  • No publicly listed pricing
  • Designed primarily for B2B rather than B2C
  • Custom pricing may require sales consultation
  • Advanced features tied to enterprise plans

Alternatives to Oktopost

Several platforms offer similar social media management capabilities.

Sprout Social

Provides publishing, analytics, and engagement tools.

Hootsuite

Offers social scheduling and monitoring features.

Agorapulse

Combines publishing, inbox management, and reporting tools.

Sociabble

Focuses on employee advocacy and internal communications.

These platforms support overlapping social media management workflows.

Frequently Asked Questions

What does Oktopost do?

Oktopost is a B2B social media management platform that supports publishing, employee advocacy, social listening, and analytics.

Is Oktopost cloud-based?

Yes. Oktopost operates as a web-based SaaS platform.

Does Oktopost provide employee advocacy tools?

Yes. The platform includes a dedicated employee advocacy module.

Is Oktopost pricing publicly available?

No. Pricing is provided through custom quotes.

Who typically uses Oktopost?

B2B marketing teams, enterprise organizations, and SaaS companies commonly use the platform.

Key Takeaways

Oktopost is a cloud-based social media management platform designed primarily for B2B organizations. The software includes publishing tools, social listening, employee advocacy features, and marketing attribution capabilities. Pricing is provided through custom quotes based on organization size and feature requirements.