Software: Moosend

Category: Email Marketing & Marketing Automation Platform

Primary Use: Email campaigns, automation workflows, and subscriber management

Developer: Moosend (part of Sitecore)

Starting Price: Free trial available; paid plans typically start around $9–$16/month (pricing varies by subscribers)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: moosend.com

Moosend is a cloud-based email marketing and automation platform designed to help businesses create campaigns, automate workflows, and manage subscriber data. The platform focuses on segmentation and behavioral automation.

What Is Moosend?

Moosend is a SaaS email marketing tool founded in 2011. It provides campaign creation tools, marketing automation workflows, and audience segmentation features within a centralized dashboard.

The platform supports automated trigger-based campaigns based on subscriber actions and behavior.

Moosend operates entirely online and integrates with ecommerce platforms, CRM systems, and CMS tools.

Who Uses Moosend?

Moosend is commonly used by ecommerce brands, small to mid-sized businesses, startups, and digital marketers. It is particularly suited for organizations that require behavioral automation and segmentation features at an entry-level price point.

Ecommerce businesses use Moosend for abandoned cart emails and promotional campaigns. Marketing teams use it for newsletters and automated sequences. Agencies use it to manage client campaigns.

Core Features

Moosend provides a drag-and-drop email editor for designing newsletters and promotional emails.

Pre-designed templates support rapid campaign creation.

Audience segmentation tools allow grouping contacts based on behavior, engagement, and custom fields.

Marketing automation workflows enable trigger-based campaigns such as welcome sequences, cart abandonment emails, and re-engagement campaigns.

Real-time analytics dashboards display open rates, click-through rates, conversions, and revenue tracking in supported integrations.

A/B testing tools support subject line and content variation testing.

Signup forms and landing page tools support subscriber acquisition.

Personalization tools allow dynamic content insertion into campaigns.

List management features include tagging, suppression lists, and custom data fields.

Integrations and Compatibility

Moosend integrates with ecommerce platforms such as Shopify and WooCommerce.

The platform supports CRM integrations and CMS platforms such as WordPress.

Zapier integration enables automation with additional business tools.

API access is available for custom integrations and application-level email sending.

Moosend operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Moosend offers subscription-based pricing structured around the number of subscribers.

Paid plans typically start at approximately $9–$16 per month and increase based on subscriber count and feature access.

Higher-tier plans may include advanced reporting, priority support, and dedicated account management.

A free trial is available for testing features before subscribing.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Moosend combines email marketing and automation tools with behavioral segmentation features. Its subscriber-based pricing structure supports scalable growth.

However, pricing increases as subscriber lists expand. Advanced enterprise CRM and multichannel marketing features may require more comprehensive marketing platforms. Deliverability performance depends on proper domain authentication and account configuration.

Alternatives to Moosend

Several platforms provide similar email marketing functionality. MailerLite offers automation and landing page tools. Benchmark Email supports campaign and automation workflows. GetResponse combines email marketing with webinar tools. Brevo provides email marketing with CRM capabilities.

Each alternative differs in pricing structure, automation depth, and integration capabilities.

Frequently Asked Questions

What does Moosend do?

Moosend is an email marketing and automation platform that supports campaigns, segmentation, and behavioral workflows.

Is Moosend cloud-based?

Yes. Moosend operates as a web-based SaaS platform.

Does Moosend support marketing automation?

Yes. Automation workflows are included in supported plans.

Who typically uses Moosend?

Ecommerce brands, startups, and digital marketing teams commonly use the platform.

Key Takeaways

Moosend is a cloud-based email marketing and automation platform designed for creating campaigns and managing subscriber engagement. It includes a drag-and-drop email builder, segmentation tools, automation workflows, analytics dashboards, and ecommerce integrations. Pricing typically starts at approximately $9–$16 per month and scales based on subscriber count and feature access.