Software: Mention

Category: Social Listening & Media Monitoring Platform

Primary Use: Brand monitoring, keyword tracking, and social media analytics

Developer: Mention Solutions

Starting Price: Plans typically start around $49/month (pricing may vary by alerts and features)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: mention.com

Mention is a cloud-based social listening and media monitoring platform designed to help businesses track brand mentions, monitor online conversations, and analyze social media performance. The platform focuses on real-time monitoring and competitive analysis.

What Is Mention?

Mention is a SaaS media monitoring platform founded in 2012. It tracks online conversations across social media, blogs, news websites, forums, and other digital sources.

The platform aggregates data into a centralized dashboard that allows users to analyze brand reputation and engagement trends.

Mention operates entirely online and integrates with supported social media platforms and web sources.

Who Uses Mention?

Mention is commonly used by marketing teams, PR professionals, ecommerce brands, agencies, and small to mid-sized businesses. It is particularly suited for organizations that need ongoing brand monitoring and reputation management.

Marketing teams use Mention to track campaign performance and audience engagement. PR teams use it to monitor media coverage. Agencies use it to manage social listening for multiple clients.

Core Features

Mention provides real-time alerts for brand mentions and tracked keywords across web and social channels.

Social listening tools monitor conversations related to specific topics, competitors, or industry terms.

Sentiment analysis evaluates positive, neutral, and negative mentions.

Competitive benchmarking features compare brand performance with competitors.

Engagement tools allow users to respond to social mentions directly within the platform.

Analytics dashboards present metrics such as reach, engagement, and share of voice.

Historical data tracking enables long-term performance analysis.

Custom reports allow export of monitoring results for stakeholders.

Integrations and Compatibility

Mention integrates with social media platforms such as Facebook, Instagram, X (formerly Twitter), and LinkedIn, depending on API availability.

The platform supports integration with analytics tools and export to reporting platforms.

API access may be available for enterprise data workflows.

Mention operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Mention offers subscription-based pricing structured around the number of alerts, mentions tracked, and user accounts. Plans typically start at approximately $49 per month and increase depending on monitoring volume and advanced features.

Higher-tier plans may include expanded data access, advanced analytics, and additional user seats.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Mention provides centralized social listening and media monitoring tools with real-time alerts. Its engagement tools allow direct interaction with social mentions.

However, pricing scales with monitoring volume and user accounts. Feature access may depend on changes to social media API policies. Advanced enterprise-level analytics may require higher-tier plans.

Alternatives to Mention

Several platforms provide similar social listening functionality. Talkwalker offers enterprise-level social analytics. Meltwater focuses on media monitoring and PR analytics. Brandwatch provides consumer intelligence and sentiment analysis. Keyhole specializes in hashtag tracking and influencer analytics.

Each alternative differs in pricing structure, listening depth, and reporting capabilities.

Frequently Asked Questions

What does Mention do?

Mention is a social listening and media monitoring platform that tracks brand mentions and online conversations.

Is Mention cloud-based?

Yes. Mention operates as a web-based SaaS platform.

Does Mention provide real-time alerts?

Yes. Real-time mention alerts are a core feature.

Who typically uses Mention?

Marketing teams, PR professionals, and agencies commonly use the platform.

Key Takeaways

Mention is a cloud-based social listening and media monitoring platform designed for brand tracking and competitive analysis. It includes real-time alerts, sentiment analysis, engagement tools, and reporting dashboards. Pricing typically begins at approximately $49 per month and scales based on monitoring volume and feature access.