Software: Later

Category: Social Media Scheduling & Visual Content Platform

Primary Use: Instagram scheduling, visual content planning, and social media analytics

Developer: Later

Starting Price: Free plan available; paid plans typically start from approximately $25/month (pricing may vary by features and social profiles)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: later.com

Later is a cloud-based social media scheduling and visual content planning platform designed to help businesses and creators manage posts across multiple social networks. The platform is particularly known for its Instagram-focused tools and visual content calendar.

What Is Later?

Later is a SaaS social media management platform founded in 2014. It originally focused on Instagram scheduling and later expanded to support additional platforms such as Facebook, Twitter (X), LinkedIn, Pinterest, and TikTok.

The platform provides visual scheduling tools, analytics dashboards, and content organization features. Later emphasizes image-first planning and preview functionality for social feeds.

Later operates entirely online and does not require installation.

Who Uses Later?

Later is commonly used by influencers, content creators, ecommerce brands, small to mid-sized businesses, and marketing agencies. It is particularly suited for users who prioritize Instagram marketing and visual branding.

Ecommerce businesses use Later to schedule product promotions and manage shoppable content. Influencers use it to maintain consistent posting schedules and visual aesthetics. Agencies use it to manage multiple client accounts.

Core Features

Later provides a visual content calendar that allows users to drag and drop posts into specific dates and times. The preview feature enables users to see how Instagram feeds will appear before publishing.

The platform supports post scheduling for multiple social networks, including Instagram (feed posts, stories, and reels), Facebook, LinkedIn, Pinterest, TikTok, and Twitter (X).

Hashtag suggestions and saved captions help streamline content creation. Users can store media assets in a centralized library for reuse across campaigns.

Later includes analytics dashboards that track engagement metrics such as likes, comments, reach, impressions, and follower growth. Instagram analytics provide insights into best-performing posts and optimal posting times.

Link in bio tools allow users to create customizable landing pages for Instagram profiles, enabling traffic tracking and product linking.

Collaboration features are available in higher-tier plans, including user permissions and approval workflows.

Integrations and Compatibility

Later integrates directly with supported social networks through official APIs. It connects with ecommerce platforms such as Shopify to support shoppable Instagram posts.

The platform supports integration with tools such as Canva for content design. Mobile apps are available for managing content and scheduling on the go.

Later is accessible through modern web browsers and does not require installation.

Pricing Structure

Later offers a free plan with limited scheduled posts and basic analytics. Paid plans typically start at approximately $25 per month, with pricing increasing based on the number of social profiles, users, and advanced features.

Higher-tier plans include expanded analytics, collaboration tools, and additional scheduling limits. Agency and enterprise plans are available for multi-account management.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Later provides visual planning tools that support Instagram feed organization. Its scheduling features cover multiple platforms, and the link-in-bio tool supports ecommerce traffic tracking.

However, advanced social listening and CRM features are not included. Pricing increases with additional users and profiles. Some advanced analytics features require higher-tier plans.

Alternatives to Later

Several platforms provide similar social media scheduling functionality. Tailwind focuses on Pinterest and Instagram marketing. Buffer offers simplified multi-platform scheduling. SocialBee emphasizes category-based posting. Hootsuite includes enterprise-level analytics and engagement tools.

Each alternative differs in pricing structure, platform specialization, and analytics depth.

Frequently Asked Questions

What does Later do?

Later is a social media scheduling platform that supports visual content planning and analytics, particularly for Instagram.

Is Later cloud-based?

Yes. Later operates as a web-based SaaS platform.

Does Later offer a free plan?

Yes. A limited free plan is available.

Can Later schedule Instagram posts?

Yes. Instagram scheduling is one of its primary features.

Who typically uses Later?

Influencers, ecommerce brands, and content creators commonly use the platform.

Key Takeaways

Later is a cloud-based social media scheduling and visual content management platform focused on Instagram and other visual networks. It includes a drag-and-drop content calendar, analytics dashboards, hashtag tools, and link-in-bio functionality. Pricing begins with a free plan and paid subscriptions typically start at approximately $25 per month, scaling based on profiles and feature access.