Software: GetResponse

Category: Email Marketing & Marketing Automation Platform

Primary Use: Email campaigns, automation workflows, landing pages, and webinar hosting

Developer: GetResponse S.A.

Starting Price: From approximately $19/month (pricing varies by contact list size)

Free Trial/Plan: Free plan available (limited features)

Platform: Web-based (cloud)

Official Website: getresponse.com

GetResponse is a cloud-based marketing platform that provides tools for email marketing, automation, landing pages, ecommerce marketing, and webinar hosting. The software is designed to help businesses manage digital campaigns and customer communication from a centralized dashboard.

What Is GetResponse?

GetResponse is an all-in-one marketing automation platform founded in 1998. It originally launched as an email marketing solution and has since expanded to include automation workflows, landing page builders, sales funnels, webinar hosting, and ecommerce tools.

The platform enables users to create email newsletters, build automated sequences, segment audiences, and track engagement metrics. GetResponse also provides website and landing page creation tools, allowing businesses to manage lead generation within the same ecosystem.

GetResponse operates entirely as a SaaS platform and is accessed through a browser interface.

Who Uses GetResponse?

Common User Groups

GetResponse is used by:

  • Small and medium-sized businesses
  • Ecommerce brands
  • Digital marketers
  • Online course creators
  • Marketing agencies
  • Nonprofit organizations

The platform supports both individual users and teams managing multiple campaigns.

Typical Use Cases

Email marketing campaigns

Businesses send newsletters, promotional emails, and announcements.

Marketing automation

Users create automated workflows triggered by subscriber behavior.

Sales funnel creation

Marketers build lead funnels with landing pages and email sequences.

Webinar hosting

Organizations host webinars for training, lead generation, or product demos.

Ecommerce marketing

Online stores send abandoned cart emails and product recommendations.

Core Features

Email Marketing

What it does:

GetResponse enables users to design, send, and track email campaigns.

How users typically use it:

Users select templates or create custom emails using a drag-and-drop editor.

Key capabilities:

  • Drag-and-drop email editor
  • Pre-designed templates
  • A/B testing
  • Autoresponders
  • Email scheduling
  • Deliverability monitoring

Email tools form the core of the platform.

Marketing Automation

What it does:

The automation builder allows users to create advanced workflows.

How users typically use it:

Users design sequences triggered by user actions such as signups, clicks, or purchases.

Key capabilities:

  • Visual workflow builder
  • Behavioral triggers
  • Conditional branching
  • Scoring systems
  • Segmentation automation

Automation tools support lifecycle marketing.

Landing Page & Website Builder

What it does:

GetResponse provides tools for building landing pages and simple websites.

How users typically use it:

Users create opt-in pages, product pages, or event registration pages.

Key capabilities:

  • Drag-and-drop landing page editor
  • Built-in templates
  • A/B testing
  • Custom domains
  • Form integration

Landing pages connect directly to email lists and automation workflows.

Webinar Hosting

What it does:

GetResponse includes webinar hosting functionality.

How users typically use it:

Users host live webinars for audience engagement and lead generation.

Key capabilities:

  • Live webinar broadcasting
  • Registration pages
  • Reminder emails
  • Polls and chat features
  • On-demand webinar recordings

Webinar features are available in specific subscription tiers.

Conversion Funnels

What it does:

The conversion funnel tool helps users create structured marketing funnels.

How users typically use it:

Users combine landing pages, email automation, and payment integrations into a single funnel.

Key capabilities:

  • Pre-built funnel templates
  • Lead magnet funnels
  • Sales funnels
  • Product promotion funnels
  • Funnel performance tracking

Funnels support integrated marketing campaigns.

Ecommerce Marketing Tools

What it does:

GetResponse integrates with ecommerce platforms for targeted marketing.

How users typically use it:

Online stores automate cart recovery and personalized product emails.

Key capabilities:

  • Abandoned cart emails
  • Product recommendation blocks
  • Transactional emails (higher tiers)
  • Revenue tracking
  • Ecommerce segmentation

These tools support online sales growth.

Integrations and Compatibility

Ecommerce Integrations

GetResponse integrates with:

  • Shopify
  • WooCommerce
  • Magento
  • BigCommerce

These integrations allow product and customer data synchronization.

CRM & Marketing Integrations

The platform integrates with:

  • Salesforce
  • HubSpot
  • Zapier
  • Stripe
  • PayPal

API access is available for custom integrations.

Platform Availability

  • Web-based SaaS platform
  • Mobile app for monitoring campaigns
  • Accessible via modern browsers
  • No desktop installation required

Pricing Structure

(Pricing may change — verify on the official site.)

GetResponse pricing is based on feature access and subscriber count.

Free Plan — $0

Includes:

  • Limited email sends
  • Basic landing pages
  • Signup forms
  • Limited automation
  • Contact cap restrictions

Email Marketing Plan — from approximately $19/month

Includes:

  • Unlimited newsletters
  • Autoresponders
  • Basic segmentation
  • Email analytics
  • A/B testing

Marketing Automation Plan — from approximately $59/month

Includes:

  • Automation workflows
  • Advanced segmentation
  • Event-based triggers
  • Contact scoring
  • Webinar access (limited attendees)

Ecommerce Marketing Plan — from approximately $119/month

Includes:

  • Abandoned cart recovery
  • Transactional emails
  • Product recommendations
  • Advanced ecommerce features

MAX / Enterprise Plans — custom pricing

Includes:

  • Dedicated account manager
  • Advanced support
  • SMS marketing
  • Custom infrastructure
  • High-volume webinar capacity

Billing Options

  • Monthly subscriptions
  • Annual discounts available
  • Pricing increases with subscriber count

Advantages and Limitations

Notable Advantages

  • Includes webinar hosting
  • Built-in funnel builder
  • Automation workflow tools
  • Ecommerce integrations
  • Free plan available

Potential Limitations

  • Advanced features limited to higher tiers
  • Pricing scales with subscriber growth
  • Webinar features not included in all plans
  • Interface complexity for new users

Alternatives to GetResponse

Several platforms provide similar marketing automation functionality.

Mailchimp

Offers email marketing and automation tools.

ActiveCampaign

Focuses on advanced automation and CRM integration.

ConvertKit

Designed for creators and bloggers.

Brevo (formerly Sendinblue)

Includes email marketing and transactional messaging tools.

These platforms support overlapping email and automation workflows.

Frequently Asked Questions

What does GetResponse do?

GetResponse is a marketing platform that provides email marketing, automation workflows, landing pages, and webinar hosting tools.

Is GetResponse cloud-based?

Yes. It operates as a web-based SaaS platform.

Does GetResponse offer a free plan?

Yes. A limited free plan is available.

Can GetResponse host webinars?

Yes. Webinar functionality is included in specific paid plans.

Who typically uses GetResponse?

Small businesses, ecommerce brands, and digital marketers commonly use the platform.

Key Takeaways

GetResponse is a cloud-based marketing automation platform that combines email marketing, landing pages, webinars, and conversion funnels in a single system. The platform offers a free plan and tiered subscriptions that expand automation, ecommerce, and webinar capabilities. Pricing begins at approximately $19 per month and scales based on subscriber count and feature access.