Software: Frase

Category: AI Content Optimization & SEO Research Platform

Primary Use: Content briefs, SERP analysis, AI writing, and SEO optimization

Developer: Frase, Inc.

Starting Price: Plans typically start from approximately $45/month (pricing may vary by usage limits)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: frase.io

Frase is a cloud-based AI content research and optimization platform designed to help businesses create search-optimized content. The platform combines SERP analysis, content brief generation, and AI writing tools in a single interface.

What Is Frase?

Frase is a SaaS SEO content optimization platform launched in 2016. It is designed to help content creators understand search intent and structure articles based on top-ranking results.

The platform analyzes search engine results pages (SERPs) for a given keyword and extracts common topics, headings, and questions. Users can generate structured content briefs and draft articles using AI assistance.

Frase operates entirely online and does not require installation.

Who Uses Frase?

Frase is commonly used by SEO professionals, content marketers, bloggers, SaaS companies, digital agencies, and ecommerce brands. It is particularly suited for teams focused on search-driven content strategies.

SEO managers use Frase to create content briefs for writers. Bloggers use it to optimize articles for search visibility. Agencies use it to improve client content performance.

Core Features

Frase provides SERP analysis tools that examine top-ranking pages for a target keyword. The platform identifies commonly used headings, related topics, and frequently asked questions.

Content brief generation allows users to automatically create structured outlines based on search data. These briefs can guide writers in covering relevant subtopics.

The AI writing assistant enables users to generate draft paragraphs, introductions, and content sections directly within the editor. Users can refine AI-generated content manually.

Content optimization scoring evaluates drafts against competitor coverage. As users include recommended topics and keywords, content scores adjust accordingly.

Frase also includes a question research tool that aggregates commonly asked questions from search engines and forums.

Collaboration features allow teams to share briefs and assign content tasks in certain plans.

Integrations and Compatibility

Frase integrates with Google Search Console for performance tracking. It also supports integration with content management systems and SEO tools.

API access may be available in higher-tier plans. The platform is accessible via modern web browsers without installation.

Frase can integrate with Google Docs and other writing environments through export features.

Pricing Structure

Frase offers tiered subscription plans. Entry-level plans typically start at approximately $45 per month, with pricing increasing based on document limits and advanced features.

Higher-tier plans include expanded document allowances, collaboration tools, and additional AI features. Enterprise pricing is available for larger teams.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Frase combines SERP research, content brief creation, and AI drafting tools in one platform. Its question research and topic extraction features support search intent alignment.

However, AI-generated content may require manual editing for accuracy and tone consistency. Document limits apply depending on subscription tier. Advanced collaboration features may be restricted to higher plans.

Alternatives to Frase

Several platforms provide similar SEO content optimization functionality. Clearscope focuses on semantic keyword recommendations. Surfer SEO offers real-time content scoring. MarketMuse supports topic modeling and content gap analysis. Jasper provides AI content generation tools.

Each alternative differs in pricing structure, AI capabilities, and research depth.

Frequently Asked Questions

What does Frase do?

Frase is an SEO content optimization platform that provides SERP analysis, content briefs, and AI writing assistance.

Is Frase cloud-based?

Yes. Frase operates as a web-based SaaS platform.

Does Frase offer a free trial?

Yes. A free trial is available.

Can Frase generate content briefs automatically?

Yes. Automated content brief generation is one of its core features.

Who typically uses Frase?

SEO professionals, bloggers, and content marketing teams commonly use the platform.

Key Takeaways

Frase is a cloud-based AI content research and optimization platform designed to support search-focused content strategies. It includes SERP analysis, automated brief generation, AI drafting tools, and content scoring features. Pricing typically begins at approximately $45 per month and scales based on usage limits and collaboration features.