Software: Feefo

Category: Verified Reviews & Customer Feedback Platform

Primary Use: Collecting verified customer reviews, feedback insights, and reputation management

Developer: Feefo Holdings Ltd.

Starting Price: Custom pricing (quote-based; varies by business size and volume)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: feefo.com

Feefo is a cloud-based verified reviews and customer feedback platform designed to help businesses collect authenticated reviews and analyze customer sentiment. The platform focuses on transparency by only collecting feedback from verified customers.

What Is Feefo?

Feefo is a SaaS review management platform founded in 2010. It enables businesses to automatically invite customers to leave reviews following a purchase or service interaction.

The platform emphasizes verified feedback by collecting reviews directly from confirmed transactions. It provides tools for monitoring reviews, analyzing customer sentiment, and displaying feedback on websites.

Feefo operates entirely online and does not require installation.

Who Uses Feefo?

Feefo is commonly used by ecommerce brands, travel companies, automotive businesses, retail brands, and service providers. It is particularly suited for organizations that want verified review systems tied to actual purchases.

Marketing teams use Feefo to build consumer trust through verified reviews. Customer experience teams use it to analyze feedback and identify service improvements.

Core Features

Feefo provides automated review collection through post-purchase email invitations. Reviews are linked to verified transactions, ensuring authenticity.

The platform includes review moderation and response tools that allow businesses to manage and reply to customer feedback from a centralized dashboard.

Sentiment analysis tools categorize feedback into themes and identify recurring service or product issues. This supports data-driven customer experience improvements.

Feefo offers review display widgets that can be embedded on websites to showcase star ratings and customer testimonials.

Reporting dashboards provide insights into review volume, average ratings, customer sentiment trends, and performance comparisons over time.

The platform may also include Net Promoter Score (NPS) survey tools in certain packages.

Integrations and Compatibility

Feefo integrates with ecommerce platforms, CRM systems, and marketing automation tools to automate review invitations.

The platform connects with major search engines and online marketplaces to distribute verified ratings where supported.

API access may be available for enterprise-level integration. Feefo is accessible via modern web browsers.

Pricing Structure

Feefo offers custom pricing based on review volume, business size, and feature requirements. Pricing is generally quote-based and not publicly listed.

Different packages may include review collection, analytics tools, survey modules, and enhanced reporting features.

Billing terms vary based on contract agreements.

Advantages and Limitations

Feefo focuses on verified customer reviews tied to actual transactions, which may enhance credibility. Its analytics tools support customer sentiment tracking.

However, pricing is not publicly available and requires consultation. Advanced messaging or CRM functionality may require integration with external tools. Feature availability varies by package.

Alternatives to Feefo

Several platforms provide similar review management functionality. Trustpilot offers public review collection and brand profiles. Yotpo supports ecommerce-focused review marketing. Birdeye combines review monitoring with messaging tools. Reputation.com provides enterprise-level feedback and survey management.

Each alternative differs in pricing structure, verification approach, and analytics capabilities.

Frequently Asked Questions

What does Feefo do?

Feefo is a verified customer review platform that collects and analyzes post-purchase feedback.

Is Feefo cloud-based?

Yes. Feefo operates as a web-based SaaS platform.

Does Feefo verify customer reviews?

Yes. Reviews are collected from verified transactions.

Does Feefo offer public pricing?

No. Pricing is typically quote-based.

Who typically uses Feefo?

Ecommerce brands and service-based businesses commonly use the platform.

Key Takeaways

Feefo is a cloud-based verified review and customer feedback platform designed to collect authenticated post-purchase reviews and analyze customer sentiment. It includes automated invitations, analytics dashboards, and website display tools. Pricing is custom and based on business requirements.