Software: Falcon.io

Category: Social Media Management & Customer Experience Platform

Primary Use: Social publishing, engagement management, social listening, and analytics

Developer: Falcon.io (acquired by Brandwatch)

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: (Integrated within Brandwatch suite)

Falcon.io was a cloud-based social media management and customer experience platform designed for enterprises. Following its acquisition by Brandwatch, Falcon.io’s functionality has been integrated into the Brandwatch Social Media Management suite.

What Is Falcon.io?

Falcon.io was a SaaS social media management platform founded in 2010. It provided tools for social publishing, engagement monitoring, social listening, and performance analytics.

The platform centralized social workflows into a unified dashboard. After being acquired by Brandwatch in 2021, Falcon.io’s capabilities were incorporated into Brandwatch’s broader consumer intelligence and social management ecosystem.

Falcon.io operated entirely online and required no local installation.

Who Uses Falcon.io?

Falcon.io was commonly used by enterprise brands, global retailers, financial institutions, hospitality companies, and marketing agencies. It was particularly suited for organizations managing large-scale social media operations.

Marketing teams used it for campaign scheduling and reporting. Customer care teams used it to manage social interactions. Brand managers used it to monitor sentiment and competitor activity.

Core Features

Falcon.io provided multi-platform social media publishing tools that allowed users to schedule and manage posts across networks such as Facebook, Instagram, LinkedIn, Twitter (X), and others.

The unified social inbox centralized comments, direct messages, and mentions from connected social platforms.

Social listening tools tracked brand mentions, keywords, hashtags, and competitor activity across digital channels.

Analytics dashboards delivered performance metrics such as engagement rates, reach, impressions, follower growth, and campaign-level reporting.

The platform also included content calendar visualization tools for campaign planning and workflow coordination.

Team collaboration features supported role-based permissions and approval workflows.

After integration into Brandwatch, these features became part of Brandwatch’s social media management suite.

Integrations and Compatibility

Falcon.io integrated with major social networks via official APIs. It also connected with CRM systems, analytics tools, and enterprise marketing platforms.

As part of Brandwatch, integration capabilities expanded to include consumer intelligence and advanced analytics tools.

API access was available for enterprise-level customization.

The platform was accessible through web-based dashboards.

Pricing Structure

Falcon.io offered custom enterprise pricing based on users, social profile volume, and selected modules. Pricing was quote-based and not publicly listed.

After acquisition, pricing is structured within Brandwatch’s enterprise packages.

Contracts typically included publishing, listening, analytics, and engagement modules.

Advantages and Limitations

Falcon.io provided enterprise-scale social publishing and engagement tools. Its integration into Brandwatch expanded consumer intelligence capabilities.

However, it is no longer available as a standalone platform. Pricing is enterprise-focused and may not be suitable for small businesses. Feature access depends on Brandwatch package selection.

Alternatives to Falcon.io

Several platforms provide similar enterprise social media management functionality. Emplifi offers publishing and listening tools. Sprinklr supports unified customer experience management. Hootsuite provides social scheduling and monitoring. Khoros focuses on enterprise digital engagement and communities.

Each alternative differs in pricing structure, listening depth, and enterprise capabilities.

Frequently Asked Questions

What does Falcon.io do?

Falcon.io was a social media management platform that supported publishing, engagement, listening, and analytics, now integrated into Brandwatch.

Is Falcon.io still available?

Falcon.io has been integrated into Brandwatch and is no longer offered as a standalone product.

Was Falcon.io cloud-based?

Yes. It operated as a web-based SaaS platform.

Who typically used Falcon.io?

Enterprise brands and large marketing teams commonly used the platform.

Key Takeaways

Falcon.io was a cloud-based enterprise social media management and customer experience platform. It included publishing tools, social listening, analytics dashboards, and team collaboration features. The platform has since been integrated into Brandwatch, and pricing is now structured under Brandwatch’s enterprise packages.