Software: Cyfe

Category: Business Dashboard & Reporting Platform

Primary Use: All-in-one KPI dashboards and performance monitoring

Developer: Cyfe (now part of Traject Data)

Starting Price: Paid plans typically start from approximately $19/month (pricing may vary)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: cyfe.com

Cyfe is a cloud-based business intelligence and dashboard platform designed to help organizations monitor key performance indicators (KPIs) across marketing, sales, finance, operations, and other departments. The software consolidates data from multiple sources into customizable dashboards for centralized performance tracking.

What Is Cyfe?

Cyfe is a SaaS reporting and analytics tool originally launched as an all-in-one dashboard solution for small and mid-sized businesses. The platform enables users to connect various data sources and display metrics within visual dashboards.

Unlike highly technical business intelligence systems, Cyfe focuses on accessibility and ease of use. It allows non-technical users to create dashboards using pre-built widgets and integrations without requiring advanced data modeling knowledge.

Cyfe operates entirely in the cloud and is accessed through a browser-based interface.

Who Uses Cyfe?

Cyfe is commonly used by small to mid-sized businesses, marketing teams, ecommerce brands, agencies, and startup founders. It is particularly suited for organizations seeking a simple dashboard solution without the complexity of enterprise BI tools.

Marketing departments use Cyfe to track campaign metrics across social media and advertising platforms. Ecommerce businesses use it to monitor sales, traffic, and conversion data. Executives often use dashboards to track company-wide KPIs in real time.

Core Features

Cyfe provides customizable dashboards where users can add widgets representing different data sources. Each widget displays specific metrics such as website traffic, ad performance, revenue, or social media engagement. Dashboards can be organized by department, campaign, or client.

The platform supports pre-built data connectors for marketing, analytics, and business platforms. Users can authenticate their accounts and automatically pull performance metrics into widgets. Cyfe also supports custom widgets that allow users to input data manually or connect via API.

Automated reporting features enable users to schedule dashboard snapshots and send them via email at regular intervals. This helps teams share performance updates without manually exporting data.

Cyfe includes white-label capabilities for agencies. Custom branding options allow users to adjust logos, colors, and domain settings when sharing dashboards with clients.

Historical data storage is supported, allowing businesses to track trends over time and compare performance across reporting periods.

Integrations and Compatibility

Cyfe integrates with various platforms including Google Analytics, Google Ads, Facebook Ads, Salesforce, Shopify, Twitter, and other marketing and sales tools.

The platform supports integration via API and supports embedding dashboards within websites or internal portals. Data refresh intervals can be configured depending on the plan selected.

As a cloud-based system, Cyfe does not require installation and can be accessed from any modern web browser.

Pricing Structure

Cyfe offers subscription-based pricing. Paid plans typically start at approximately $19 per month, with pricing increasing based on the number of dashboards, widgets, and users.

Higher-tier plans provide additional customization features, increased data limits, white-label functionality, and expanded user access. Enterprise-level plans may include custom onboarding and dedicated support.

Subscriptions are usually billed monthly or annually, with annual billing often providing discounted pricing.

Advantages and Limitations

Cyfe centralizes performance data into a single dashboard interface and simplifies KPI monitoring for small and mid-sized businesses. Its pre-built widgets and integrations reduce setup complexity, and white-label options support agency use cases.

However, advanced data modeling and transformation capabilities are more limited compared to enterprise BI platforms. The number of dashboards and widgets depends on the selected plan. Organizations requiring complex analytics or predictive modeling may require additional tools.

Alternatives to Cyfe

Several platforms provide similar dashboard and reporting functionality. Databox offers KPI tracking and goal management tools. Whatagraph focuses on marketing-specific reporting and client dashboards. Google Looker Studio provides customizable dashboards for Google-based ecosystems. Tableau and Power BI support advanced business intelligence and data visualization.

Each alternative differs in pricing structure, technical depth, and customization capabilities.

Frequently Asked Questions

What does Cyfe do?

Cyfe is a business dashboard platform that consolidates KPIs from multiple tools into customizable visual reports.

Is Cyfe cloud-based?

Yes. Cyfe operates as a web-based SaaS platform.

Does Cyfe offer white-label reporting?

Yes. White-label features are available in paid plans.

Can Cyfe integrate with Google Analytics?

Yes. Google Analytics integration is supported.

Who typically uses Cyfe?

Small to mid-sized businesses, agencies, and marketing teams commonly use the platform.

Key Takeaways

Cyfe is a cloud-based dashboard and KPI tracking platform designed to centralize performance metrics across marketing, sales, and operational systems. The software provides customizable dashboards, automated reporting, and white-label capabilities. Pricing typically begins at approximately $19 per month and scales based on dashboard and user requirements.