Software: Brevo (formerly Sendinblue)

Category: Email Marketing, Marketing Automation & CRM Platform

Primary Use: Email campaigns, transactional messaging, SMS marketing, and CRM management

Developer: Brevo

Starting Price: Free plan available; paid plans typically start from approximately $25/month (pricing may vary by sending volume)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: brevo.com

Brevo, previously known as Sendinblue, is a cloud-based marketing and CRM platform designed to help businesses manage email campaigns, SMS messaging, automation workflows, and customer relationships. The platform combines marketing automation and transactional communication tools in a single system.

What Is Brevo (Sendinblue)?

Brevo is a SaaS marketing automation platform founded in 2012 and rebranded from Sendinblue to Brevo in 2023. It supports both promotional marketing campaigns and transactional messaging, such as order confirmations and account notifications.

The platform includes email marketing tools, SMS marketing features, automation workflows, CRM functionality, and live chat capabilities. Unlike some competitors that price primarily by contact count, Brevo often structures pricing around monthly email sending volume.

Brevo operates entirely online and does not require installation.

Who Uses Brevo?

Brevo is commonly used by small to mid-sized businesses, ecommerce brands, SaaS companies, startups, and B2B organizations. It is particularly suited for companies that need both marketing emails and transactional email capabilities in one platform.

Ecommerce businesses use Brevo for order confirmations, abandoned cart reminders, and promotional campaigns. SaaS companies rely on it for onboarding sequences and customer lifecycle automation. B2B organizations use its CRM and email tools to manage lead nurturing.

Core Features

Brevo provides an email campaign builder with drag-and-drop editing functionality. Users can create newsletters, promotional emails, and automated sequences using customizable templates.

Automation workflows allow businesses to build customer journeys triggered by behaviors such as email opens, link clicks, website visits, or purchases. Conditional logic supports personalized messaging paths.

Transactional email capabilities are integrated into the platform. Businesses can send automated transactional messages through SMTP or API integration, including account confirmations and purchase receipts.

SMS marketing is supported, enabling businesses to send promotional or transactional text messages to subscribers.

The built-in CRM system allows users to manage contacts, track interactions, and organize deals. Contact segmentation can be based on behavior, custom fields, and engagement history.

Brevo also includes landing page creation tools and web form builders to capture new subscribers. Reporting features provide metrics such as open rates, click-through rates, delivery rates, and automation performance.

Integrations and Compatibility

Brevo integrates with ecommerce platforms such as Shopify, WooCommerce, and Magento. It also connects with CRM tools, CMS platforms, and payment processors.

API and SMTP access are available for developers who need transactional email integration within applications. The platform also integrates with Zapier for extended automation capabilities.

Because it is cloud-based, Brevo is accessible via modern web browsers without installation.

Pricing Structure

Brevo offers a free plan with daily sending limits and core email features. Paid plans typically start at approximately $25 per month, with pricing primarily based on monthly email volume rather than contact count.

Higher-tier plans include advanced automation features, A/B testing, landing pages, and expanded reporting. Enterprise-level pricing is available for organizations requiring high sending volumes and dedicated support.

Billing is available monthly or annually, with annual subscriptions often offering discounted pricing.

Advantages and Limitations

Brevo combines marketing emails, SMS messaging, transactional email, and CRM features within a single platform. Its volume-based pricing model can benefit businesses with large contact lists but moderate sending frequency.

However, advanced automation and CRM capabilities may vary depending on the selected plan. Some users may require onboarding time to configure transactional email integration. Feature access is tier-dependent.

Alternatives to Brevo

Several platforms provide similar email marketing and automation functionality. MailerLite offers cost-effective email campaigns and automation. ActiveCampaign includes advanced CRM and automation features. ConvertKit focuses on creators and digital product sellers. Mailchimp provides email marketing and customer journey tools.

Each alternative differs in pricing structure, automation depth, and CRM capabilities.

Frequently Asked Questions

What does Brevo do?

Brevo is a marketing automation platform that supports email campaigns, SMS messaging, transactional emails, and CRM management.

Is Brevo cloud-based?

Yes. Brevo operates as a web-based SaaS platform.

Does Brevo offer a free plan?

Yes. A free plan with limited daily sending is available.

Can Brevo send transactional emails?

Yes. Transactional email functionality is integrated into the platform.

Who typically uses Brevo?

Small to mid-sized businesses, ecommerce brands, and SaaS companies commonly use the platform.

Key Takeaways

Brevo (formerly Sendinblue) is a cloud-based email marketing and CRM platform that combines promotional campaigns, automation workflows, SMS marketing, and transactional messaging. Pricing begins with a free plan and scales primarily based on email sending volume. It is commonly used by ecommerce and SaaS businesses requiring integrated marketing and transactional communication tools.