Software: AWeber

Category: Email Marketing & Automation Platform

Primary Use: Email campaigns, autoresponders, and subscriber management

Developer: AWeber Communications

Starting Price: Free plan available; paid plans from approximately $19.99/month

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: aweber.com

AWeber is a cloud-based email marketing platform designed to help businesses create, send, and automate email campaigns. Founded in 1998, AWeber provides tools for building subscriber lists, designing newsletters, automating follow-ups, and tracking engagement metrics.

What Is AWeber?

AWeber is an email marketing service provider that enables users to manage subscriber lists and deliver marketing messages through automated and broadcast emails. The platform focuses on simplicity and usability while supporting automation workflows and audience segmentation.

The system includes email templates, list management tools, landing pages, and reporting dashboards. AWeber operates entirely as a SaaS solution, accessible through a browser-based interface without requiring installation.

The platform is used by entrepreneurs, small businesses, ecommerce stores, and content creators seeking to manage email communication.

Who Uses AWeber?

Common User Groups

AWeber is used by:

  • Small businesses
  • Bloggers and content creators
  • Ecommerce brands
  • Coaches and consultants
  • Affiliate marketers
  • Nonprofit organizations

The platform supports both individual users and small marketing teams.

Typical Use Cases

Newsletter distribution

Businesses send regular email updates to subscribers.

Autoresponder sequences

Users create automated follow-up series triggered by signups.

Lead generation

Organizations build email lists through forms and landing pages.

Ecommerce promotions

Online stores send promotional and product update emails.

Audience segmentation

Marketers target subscribers based on engagement or custom tags.

Core Features

Email Campaign Builder

What it does:

AWeber allows users to create and send broadcast emails.

How users typically use it:

Users choose templates or design custom emails using the drag-and-drop editor.

Key capabilities:

  • Drag-and-drop email editor
  • HTML editing option
  • Pre-designed templates
  • Image hosting
  • A/B split testing

Email design tools support responsive layouts.

Autoresponders & Automation

What it does:

AWeber provides automation workflows based on subscriber behavior.

How users typically use it:

Users create email sequences triggered by signups, clicks, or tags.

Key capabilities:

  • Automated email sequences
  • Behavioral tagging
  • Conditional logic workflows
  • Time-based triggers
  • Campaign automation builder

Automation tools help manage subscriber journeys.

Subscriber & List Management

What it does:

AWeber stores and organizes subscriber data.

How users typically use it:

Users segment contacts using tags and custom fields.

Key capabilities:

  • List segmentation
  • Tag-based organization
  • Import/export tools
  • Subscriber activity tracking
  • Contact filtering

List management tools support targeted campaigns.

Landing Pages & Forms

What it does:

AWeber includes tools for creating signup forms and landing pages.

How users typically use it:

Users build opt-in pages to collect email addresses.

Key capabilities:

  • Drag-and-drop landing page builder
  • Embedded signup forms
  • Pop-up forms
  • Custom domain support
  • Basic design customization

Landing pages connect directly to email lists.

Ecommerce & Sales Tracking

What it does:

AWeber integrates with ecommerce platforms to track sales and automate campaigns.

How users typically use it:

Users send automated emails based on purchase behavior.

Key capabilities:

  • Sales tracking
  • Purchase-triggered emails
  • Product promotion tools
  • Ecommerce integrations
  • Revenue reporting

These features support online store marketing.

Analytics & Reporting

What it does:

AWeber provides reporting tools for monitoring campaign performance.

How users typically use it:

Users review open rates, click-through rates, and subscriber growth.

Key capabilities:

  • Engagement metrics
  • Subscriber growth reports
  • Automation performance tracking
  • Link click reporting
  • Data exports

Analytics tools support performance evaluation.

Integrations and Compatibility

Ecommerce Integrations

AWeber integrates with:

  • Shopify
  • WooCommerce
  • BigCommerce
  • Etsy

These integrations enable product-based email automation.

Third-Party Integrations

AWeber connects with:

  • WordPress
  • Zapier
  • PayPal
  • Stripe
  • Salesforce

API access is available for custom workflows.

Platform Availability

  • Web-based SaaS platform
  • Accessible via modern browsers
  • No desktop installation required
  • Mobile app available for monitoring

Pricing Structure

(Pricing may change — verify on the official site.)

AWeber pricing is based on subscriber count.

Free Plan — $0

Includes:

  • Up to 500 subscribers
  • Basic email templates
  • Landing pages
  • AWeber branding
  • Limited automation

The free plan includes subscriber and feature limitations.

Lite Plan — from approximately $19.99/month

Includes:

  • Increased subscriber limits
  • Basic automation
  • Email support
  • Split testing

Pricing increases with list size.

Plus Plan — higher-tier pricing

Includes:

  • Advanced automation
  • Behavioral tagging
  • Ecommerce tracking
  • Full feature access
  • Priority support

Higher tiers expand automation capabilities and subscriber capacity.

Billing Options

  • Monthly billing
  • Quarterly and annual discounts available
  • Pricing scales based on number of subscribers

Advantages and Limitations

Notable Advantages

  • Free plan available
  • Long-established email service provider
  • Automation features included
  • Ecommerce integration support
  • Drag-and-drop editor

Potential Limitations

  • Subscriber limits on lower tiers
  • Advanced automation tied to paid plans
  • Feature set narrower than enterprise marketing platforms
  • Pricing increases as list grows

Alternatives to AWeber

Several platforms provide similar email marketing functionality.

Mailchimp

Offers email campaigns and automation tools.

GetResponse

Includes email marketing and webinar features.

ConvertKit

Designed for creators and bloggers.

ActiveCampaign

Focuses on advanced automation and CRM integration.

These platforms support overlapping email marketing workflows.

Frequently Asked Questions

What does AWeber do?

AWeber is an email marketing platform used to send newsletters, automate email sequences, and manage subscriber lists.

Is AWeber cloud-based?

Yes. It operates as a web-based SaaS platform.

Does AWeber offer a free plan?

Yes. A free plan supports up to 500 subscribers with limited features.

Can AWeber integrate with ecommerce platforms?

Yes. It integrates with platforms such as Shopify and WooCommerce.

Who typically uses AWeber?

Small businesses, bloggers, and ecommerce brands commonly use the platform.

Key Takeaways

AWeber is a cloud-based email marketing platform that provides tools for creating newsletters, automating email sequences, building landing pages, and managing subscriber lists. The platform offers a free plan and tiered paid subscriptions that expand automation and ecommerce features. Pricing begins at no cost for up to 500 subscribers and increases based on list size and feature access.