Software: Apollo.io

Category: Sales Intelligence & Sales Engagement Platform

Primary Use: B2B contact discovery, outbound outreach automation, and CRM enrichment

Developer: Apollo.io, Inc.

Starting Price: Free plan available; paid plans typically start from approximately $49/month per user (pricing may vary by credits and features)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud) + Chrome extension

Official Website: apollo.io

Apollo.io is a cloud-based sales intelligence and engagement platform designed to help businesses find B2B contact information, automate outreach, and manage prospecting workflows. The platform combines a large contact database with email automation tools.

What Is Apollo.io?

Apollo.io is a SaaS sales prospecting and engagement solution founded in 2015. It provides access to a B2B database of contacts and companies, along with tools for email sequencing and pipeline tracking.

The platform centralizes prospect discovery, outreach automation, and CRM synchronization within a single interface.

Apollo.io operates entirely online and offers a browser extension for real-time prospecting.

Who Uses Apollo.io?

Apollo.io is commonly used by B2B sales teams, startups, SaaS companies, recruiters, marketing agencies, and revenue operations teams. It is particularly suited for organizations seeking both prospect data and outbound automation in one platform.

Sales development representatives (SDRs) use Apollo.io to build prospect lists and run cold email sequences. Founders and small teams use it for outbound sales campaigns. Agencies use it to manage lead generation efforts for clients.

Core Features

Apollo.io provides access to a searchable B2B contact and company database filtered by job title, industry, company size, revenue, and geographic region.

Email and phone number discovery tools support outbound sales prospecting.

Multistep email automation allows users to create personalized cold outreach sequences with automated follow-ups.

CRM integration synchronizes contact data and outreach activity with systems such as Salesforce and HubSpot.

Lead scoring and activity tracking tools provide insights into engagement levels.

Analytics dashboards display campaign performance metrics including open rates, reply rates, and meeting bookings.

The Chrome extension allows users to capture contact information directly from LinkedIn and company websites.

Data enrichment tools update and enhance existing contact records.

Integrations and Compatibility

Apollo.io integrates with CRM platforms including Salesforce and HubSpot.

The platform supports email provider integrations such as Gmail and Outlook.

API access is available for custom integrations and automation workflows.

Apollo.io is accessible via web-based dashboards and browser extensions.

Pricing Structure

Apollo.io offers a free plan with limited search credits and outreach capabilities.

Paid plans typically start at approximately $49 per user per month and increase depending on credit usage, automation features, and advanced capabilities.

Higher-tier plans may include expanded database access, additional automation tools, and team management features.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Apollo.io combines contact database access with sales engagement automation in a single platform. Its free plan allows limited prospecting and outreach.

However, credit-based usage limits apply depending on subscription tier. Advanced features and expanded data access require higher-tier plans. Data accuracy may vary depending on source coverage.

Alternatives to Apollo.io

Several platforms provide similar B2B sales intelligence functionality. Seamless.AI focuses on AI-driven contact discovery. ZoomInfo offers enterprise-level data coverage. Lusha provides contact enrichment tools. Reply.io emphasizes multichannel sales automation.

Each alternative differs in pricing structure, database size, and automation depth.

Frequently Asked Questions

What does Apollo.io do?

Apollo.io is a sales intelligence and engagement platform that helps users find B2B contacts and automate outbound outreach.

Is Apollo.io cloud-based?

Yes. Apollo.io operates as a web-based SaaS platform with a browser extension.

Does Apollo.io offer a free plan?

Yes. A limited free plan is available.

Can Apollo.io send automated email sequences?

Yes. Multistep email automation is included in paid plans.

Who typically uses Apollo.io?

B2B sales teams, startups, and marketing agencies commonly use the platform.

Key Takeaways

Apollo.io is a cloud-based sales intelligence and outreach automation platform designed for B2B prospecting. It includes a searchable contact database, multistep email sequences, CRM integration, and analytics dashboards. Pricing begins with a free plan and paid subscriptions typically start at approximately $49 per user per month, scaling based on credit usage and feature access.