Software: AdRoll

Category: Retargeting & Digital Advertising Platform

Primary Use: Display advertising, retargeting, and ecommerce marketing automation

Developer: AdRoll (a division of NextRoll, Inc.)

Starting Price: Free plan available; paid plans typically start around $36/month plus ad spend

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: adroll.com

AdRoll is a cloud-based digital advertising platform designed to help businesses run retargeting and display advertising campaigns across web, social, and email channels. The platform focuses on ecommerce growth and customer acquisition.

What Is AdRoll?

AdRoll is a SaaS advertising platform founded in 2007. It specializes in retargeting campaigns that re-engage website visitors through display ads, social ads, and email marketing.

The platform centralizes campaign management and performance tracking in a single dashboard.

AdRoll operates entirely online and integrates directly with ecommerce platforms and ad networks.

Who Uses AdRoll?

AdRoll is commonly used by ecommerce brands, online retailers, direct-to-consumer (DTC) businesses, and small to mid-sized marketing teams. It is particularly suited for businesses focused on retargeting and conversion optimization.

Ecommerce companies use AdRoll to re-engage abandoned cart visitors. Marketing teams use it to run display advertising campaigns across multiple channels.

Core Features

AdRoll provides retargeting campaigns across display and social networks.

Audience segmentation tools categorize visitors based on behavior.

Cross-channel advertising supports web, Facebook, Instagram, and email.

Dynamic ad creation tools personalize product ads.

Performance dashboards track conversions and ROI.

Automated budget optimization tools adjust spend allocation.

Email marketing tools support customer re-engagement.

Attribution reporting measures campaign performance.

AI-based recommendations suggest optimization strategies.

Integration with ecommerce platforms supports product feed management.

Integrations and Compatibility

AdRoll integrates with ecommerce platforms such as Shopify and WooCommerce.

The platform connects with advertising networks including Google and Meta.

API access supports custom integrations and reporting workflows.

Tracking pixels can be installed on most websites.

AdRoll operates as a web-based SaaS solution.

Pricing Structure

AdRoll offers a free plan with limited features.

Paid plans typically start around $36 per month, in addition to advertising spend.

Pricing scales based on feature access and campaign volume.

Billing is structured monthly, with ad spend charged separately.

Enterprise plans may include custom pricing.

Advantages and Limitations

AdRoll focuses on retargeting and ecommerce advertising across multiple channels. Its dynamic ad tools support personalized product promotions.

However, advertising costs are separate from platform fees. Advanced enterprise-level customization may require higher-tier plans. Businesses managing large-scale omnichannel campaigns may require broader advertising suites.

Alternatives to AdRoll

Several platforms provide similar retargeting and advertising functionality. Criteo focuses on ecommerce retargeting. Skai supports omnichannel ad management. Marin Software provides cross-channel advertising optimization. Meta Ads Manager offers direct social advertising tools.

Each alternative differs in pricing structure, channel coverage, and automation depth.

Frequently Asked Questions

What does AdRoll do?

AdRoll is a retargeting and digital advertising platform that helps businesses run display and social ad campaigns.

Is AdRoll cloud-based?

Yes. AdRoll operates as a web-based SaaS platform.

Does AdRoll support dynamic product ads?

Yes. Dynamic ad personalization is included.

Who typically uses AdRoll?

Ecommerce brands and online retailers commonly use the platform.

Key Takeaways

AdRoll is a cloud-based retargeting and digital advertising platform designed for ecommerce marketing. It includes audience segmentation, dynamic ads, cross-channel advertising, performance dashboards, email retargeting tools, and AI-based optimization features. Pricing begins with a free plan, while paid plans typically start around $36 per month plus advertising spend, scaling based on feature access and campaign volume.