Software: ReferralCandy

Category: Ecommerce Referral Marketing Software

Primary Use: Customer referral programs for online stores

Developer: ReferralCandy (Anafore Pte. Ltd.)

Starting Price: From approximately $59/month + commission (pricing may vary)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: referralcandy.com

ReferralCandy is a cloud-based referral marketing platform designed specifically for ecommerce businesses. The software enables online stores to create automated referral programs that reward customers for referring friends who make purchases.

What Is ReferralCandy?

ReferralCandy is a SaaS platform launched in 2009 that helps ecommerce brands acquire new customers through referral-based incentives. The system automatically invites customers to join a referral program after purchase and tracks referrals through unique links.

The platform manages referral tracking, reward distribution, fraud prevention, and reporting. It integrates directly with ecommerce platforms and email marketing systems to streamline customer acquisition workflows.

ReferralCandy is primarily used by Shopify and ecommerce merchants seeking structured, automated referral programs.

Who Uses ReferralCandy?

Common User Groups

ReferralCandy is used by:

  • Ecommerce brands
  • Shopify store owners
  • Direct-to-consumer (DTC) businesses
  • Subscription-based stores
  • Online retailers
  • Marketing teams

The platform is designed for ecommerce businesses looking to grow sales through word-of-mouth marketing.

Typical Use Cases

Post-purchase referral programs

Customers are invited to refer friends after completing a purchase.

Double-sided rewards

Both referrer and referred friend receive incentives.

Automated referral campaigns

Businesses run ongoing referral programs without manual tracking.

Discount and store credit rewards

Brands offer coupons or store credit as incentives.

Revenue growth initiatives

Companies use referrals as a customer acquisition channel.

Core Features

Automated Referral Program Setup

What it does:

ReferralCandy automatically enrolls customers into referral programs.

How users typically use it:

After checkout, customers receive an invitation to share referral links.

Key capabilities:

  • Post-purchase referral invitations
  • Unique referral link generation
  • Custom referral landing pages
  • Automated referral emails
  • Ongoing program management

The system runs continuously once configured.

Reward & Incentive Management

What it does:

ReferralCandy manages incentive distribution for successful referrals.

How users typically use it:

Brands configure reward types and values within the dashboard.

Key capabilities:

  • Double-sided rewards
  • Discount code generation
  • Cash rewards (via PayPal integration)
  • Store credit rewards
  • Custom reward configuration

Rewards are distributed automatically when referral criteria are met.

Ecommerce Integrations

What it does:

The platform integrates directly with ecommerce platforms.

How users typically use it:

Orders and customer data sync automatically for referral tracking.

Key capabilities:

  • Shopify integration
  • WooCommerce integration
  • BigCommerce integration
  • Magento integration
  • Custom API support

Integration allows seamless tracking of purchases tied to referrals.

Fraud Prevention & Validation

What it does:

ReferralCandy includes fraud detection mechanisms.

How users typically use it:

The system flags suspicious referral activity for review.

Key capabilities:

  • Duplicate purchase detection
  • Self-referral prevention
  • IP monitoring
  • Referral validation checks
  • Manual review controls

These tools protect program integrity.

Analytics & Reporting

What it does:

ReferralCandy provides dashboards for monitoring performance.

How users typically use it:

Marketing teams track referral revenue and participation rates.

Key capabilities:

  • Referral revenue tracking
  • Conversion reporting
  • Participant tracking
  • Reward cost monitoring
  • Campaign performance metrics

Analytics support ROI measurement.

Customization & Branding

What it does:

The platform allows customization of referral messaging and visuals.

How users typically use it:

Brands align referral pages with website branding.

Key capabilities:

  • Custom email templates
  • Custom referral page design
  • Logo uploads
  • Brand color configuration
  • Messaging customization

Customization helps maintain brand consistency.

Integrations and Compatibility

Ecommerce Platform Integrations

ReferralCandy integrates with:

  • Shopify
  • WooCommerce
  • BigCommerce
  • Magento

These integrations enable automatic referral tracking tied to orders.

Marketing & Payment Integrations

The platform connects with:

  • Klaviyo
  • Mailchimp
  • PayPal
  • Google Analytics

API access is available for custom integrations.

Platform Availability

  • Web-based SaaS platform
  • Ecommerce platform plugins
  • No desktop installation required
  • Mobile-optimized referral pages

Pricing Structure

(Pricing may change — verify on the official site.)

ReferralCandy offers subscription plans with base fees and performance-based commissions.

Premium Plan — from approximately $59/month + commission

Includes:

  • Unlimited customers
  • Automated referral program
  • Basic integrations
  • Email support
  • Commission fee on referral sales

Commission percentages may vary depending on plan terms.

Plus Plan — from approximately $299/month (no commission)

Includes:

  • No commission on referral sales
  • Priority support
  • Advanced customization
  • Expanded reporting
  • API access

Designed for higher-volume ecommerce businesses.

Enterprise Plan — custom pricing

Includes:

  • Custom integrations
  • Dedicated account support
  • Advanced reporting
  • Higher revenue limits
  • Custom onboarding

Billing Options

  • Monthly subscriptions
  • Commission-based pricing on certain plans
  • Custom enterprise agreements

Advantages and Limitations

Notable Advantages

  • Ecommerce-focused referral automation
  • Double-sided reward support
  • Direct Shopify integration
  • Fraud prevention tools
  • Automated post-purchase enrollment

Potential Limitations

  • Commission-based pricing on entry-level plan
  • No permanent free plan
  • Limited use outside ecommerce
  • Advanced customization tied to higher tiers

Alternatives to ReferralCandy

Several platforms provide similar ecommerce referral marketing functionality.

Friendbuy

Enterprise-focused referral program platform.

Yotpo Referrals

Part of a larger ecommerce marketing suite.

Talkable

Referral marketing solution for larger brands.

UpViral

Viral lead generation and referral campaigns.

These platforms support comparable customer referral workflows.

Frequently Asked Questions

What does ReferralCandy do?

ReferralCandy is an ecommerce referral marketing platform that automates customer referral programs.

Is ReferralCandy cloud-based?

Yes. It operates as a web-based SaaS platform.

Does ReferralCandy integrate with Shopify?

Yes. Shopify integration is one of its primary features.

Does ReferralCandy charge commission fees?

Some plans include a commission fee on referral sales, while higher-tier plans remove commissions.

Who typically uses ReferralCandy?

Ecommerce brands and Shopify store owners commonly use the platform.

Key Takeaways

ReferralCandy is a cloud-based ecommerce referral marketing platform designed to automate customer referral programs. It supports double-sided rewards, ecommerce integrations, fraud detection, and performance analytics. Pricing begins at approximately $59 per month with commission-based fees, while higher-tier plans offer flat-rate pricing and expanded features.