Software: Dynamic Yield

Category: Personalization & Experience Optimization Platform

Primary Use: AI-driven personalization, A/B testing, and customer experience optimization

Developer: Dynamic Yield (a Mastercard company)

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available upon request

Platform: Web-based (cloud)

Official Website: dynamicyield.com

Dynamic Yield is a cloud-based personalization and experimentation platform designed to help enterprise brands deliver individualized digital experiences. The software enables businesses to personalize websites, mobile apps, email campaigns, and other digital touchpoints using AI-driven recommendations and testing tools.

What Is Dynamic Yield?

Dynamic Yield is an enterprise-grade personalization platform founded in 2011 and later acquired by Mastercard. The platform allows companies to collect behavioral data and use it to deliver tailored content, product recommendations, and offers in real time.

The system combines audience segmentation, AI-powered decisioning, and experimentation tools to help brands optimize customer journeys. It is widely used in ecommerce, financial services, travel, and media industries.

Dynamic Yield operates as a SaaS platform and integrates with CRM, ecommerce, and analytics systems.

Who Uses Dynamic Yield?

Common User Groups

Dynamic Yield is used by:

  • Enterprise ecommerce brands
  • Retailers
  • Financial institutions
  • Travel and hospitality companies
  • Media and publishing companies
  • Digital marketing teams

The platform is primarily designed for large organizations with complex customer journeys.

Typical Use Cases

Website personalization

Brands tailor homepage banners, product listings, and offers to individual users.

Product recommendations

Retailers display AI-driven cross-sell and upsell suggestions.

A/B and multivariate testing

Marketing teams test variations of content and layouts.

Customer segmentation

Businesses create dynamic audience segments based on behavior.

Omnichannel personalization

Organizations personalize experiences across web, mobile apps, and email.

Core Features

AI-Powered Personalization

What it does:

Dynamic Yield delivers real-time personalized content and product recommendations.

How users typically use it:

Businesses configure rules and AI models to adapt experiences for each user.

Key capabilities:

  • Real-time behavioral personalization
  • Product recommendation engine
  • Dynamic content targeting
  • Predictive audience segmentation
  • Automated decisioning algorithms

Personalization adapts based on browsing history and engagement data.

A/B & Multivariate Testing

What it does:

The platform supports experimentation across digital channels.

How users typically use it:

Teams create variations of pages or content and measure performance differences.

Key capabilities:

  • A/B testing
  • Multivariate testing
  • Split URL testing
  • Traffic allocation controls
  • Statistical reporting

Testing tools support data-driven optimization.

Audience Segmentation

What it does:

Dynamic Yield enables advanced audience targeting.

How users typically use it:

Businesses define segments based on demographics, behavior, and purchase history.

Key capabilities:

  • Rule-based segmentation
  • Real-time audience creation
  • Behavioral targeting
  • Geo-based targeting
  • CRM data integration

Segmentation supports personalized campaigns.

Product Recommendations

What it does:

The platform provides AI-driven recommendation widgets.

How users typically use it:

Retailers display recommendations on product pages and checkout flows.

Key capabilities:

  • Cross-sell suggestions
  • Upsell recommendations
  • Recently viewed items
  • Trending products
  • Context-aware recommendations

Recommendations are generated dynamically using AI models.

Omnichannel Experience Management

What it does:

Dynamic Yield supports personalization across multiple digital channels.

How users typically use it:

Brands deploy campaigns across web, mobile apps, kiosks, and email.

Key capabilities:

  • Web personalization
  • Mobile app personalization
  • Email content personalization
  • API-based content delivery
  • Cross-channel consistency

Omnichannel capabilities ensure unified customer experiences.

Analytics & Reporting

What it does:

The platform provides performance tracking dashboards.

How users typically use it:

Marketing teams analyze conversion rates and campaign impact.

Key capabilities:

  • Conversion tracking
  • Revenue attribution
  • Experiment performance reports
  • Audience performance metrics
  • Data export options

Analytics support strategic decision-making.

Integrations and Compatibility

Ecommerce & CMS Integrations

Dynamic Yield integrates with:

  • Shopify
  • Magento
  • Salesforce Commerce Cloud
  • Adobe Commerce
  • Custom ecommerce platforms via API

Marketing & Data Integrations

The platform connects with:

  • Salesforce
  • HubSpot
  • Google Analytics
  • Adobe Analytics
  • CRM and CDP systems

Integration capabilities support enterprise data ecosystems.

Platform Availability

  • Web-based SaaS platform
  • Cloud-hosted infrastructure
  • API-driven architecture
  • Enterprise security and compliance standards

No desktop installation is required.

Pricing Structure

Dynamic Yield uses custom enterprise pricing.

Pricing Model

  • Quote-based subscription
  • Pricing based on traffic volume
  • Pricing based on feature access
  • Enterprise contracts required
  • Custom onboarding and implementation packages

Public pricing tiers are not listed on the official website.

Billing Options

  • Annual contracts
  • Multi-year enterprise agreements
  • Custom enterprise packages

Advantages and Limitations

Notable Advantages

  • Enterprise-grade personalization engine
  • AI-driven recommendations
  • A/B and multivariate testing tools
  • Omnichannel deployment capabilities
  • Advanced audience segmentation

Potential Limitations

  • No publicly listed pricing
  • Primarily targeted at enterprise organizations
  • Implementation may require technical resources
  • Complex configuration for advanced use cases

Alternatives to Dynamic Yield

Several platforms provide similar enterprise personalization functionality.

Optimizely

Experimentation and digital experience platform.

Bloomreach

Personalization and ecommerce optimization solution.

Adobe Target

Enterprise A/B testing and personalization tool.

Nosto

Ecommerce personalization platform.

These platforms support comparable digital experience optimization workflows.

Frequently Asked Questions

What does Dynamic Yield do?

Dynamic Yield is a personalization and experimentation platform that helps enterprises deliver tailored digital experiences.

Is Dynamic Yield cloud-based?

Yes. It operates as a web-based SaaS platform.

Does Dynamic Yield offer public pricing?

No. Pricing is provided through custom enterprise quotes.

Can Dynamic Yield integrate with ecommerce platforms?

Yes. It integrates with platforms such as Shopify and Salesforce Commerce Cloud.

Who typically uses Dynamic Yield?

Enterprise ecommerce brands and digital marketing teams commonly use the platform.

Key Takeaways

Dynamic Yield is a cloud-based enterprise personalization platform designed to optimize digital experiences through AI-driven recommendations, audience segmentation, and experimentation tools. The software supports omnichannel personalization and integrates with major ecommerce and CRM systems. Pricing is customized based on enterprise requirements and feature usage.