Software: Trustpilot

Category: Online Review & Reputation Management Platform

Primary Use: Collecting, managing, and displaying customer reviews

Developer: Trustpilot A/S

Starting Price: Free plan available; paid plans with custom pricing

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: trustpilot.com

Trustpilot is a cloud-based online review platform that allows businesses to collect, manage, and publicly display customer reviews. The platform is designed to increase transparency between businesses and consumers by providing a centralized space for verified feedback.

What Is Trustpilot?

Trustpilot is a global consumer review platform founded in 2007. It enables customers to leave public reviews about businesses, products, and services. Companies can claim their business profiles, respond to reviews, and use review data to support reputation management strategies.

The platform operates as an open review system, meaning customers can leave feedback without requiring invitation in many cases. However, businesses can also proactively invite customers to leave reviews after purchases or service interactions.

Trustpilot functions entirely online and serves both consumers seeking verified feedback and companies aiming to build social proof.

Who Uses Trustpilot?

Trustpilot is widely used by ecommerce brands, SaaS companies, financial services providers, travel companies, and local service businesses. It is particularly common among online retailers seeking to display verified customer reviews to increase buyer confidence.

Marketing teams use Trustpilot to strengthen brand credibility and showcase social proof. Customer support teams monitor feedback to address complaints and improve service quality. Enterprise organizations often integrate Trustpilot reviews into broader reputation management strategies.

Core Features

Trustpilot provides public business profile pages where customers can leave star ratings and written reviews. Each profile displays an overall TrustScore, calculated based on review recency and volume. Businesses can claim and manage their profiles to respond to feedback and update company information.

The platform includes automated review invitation tools. Businesses can integrate Trustpilot with ecommerce systems or CRM platforms to send post-purchase review requests via email. This allows companies to collect verified reviews from actual customers.

Review management tools enable businesses to respond publicly to customer feedback. Companies can address negative experiences, clarify misunderstandings, or thank customers for positive reviews. All responses remain visible on the public profile.

Trustpilot also offers widgets and trust badges that can be embedded into websites. These display star ratings, recent reviews, or summary statistics directly on product pages or homepages. The goal is to provide visible social proof during the purchasing process.

Analytics and reporting features allow businesses to monitor review trends, sentiment distribution, and rating changes over time. These insights help companies identify patterns in customer satisfaction.

Integrations and Compatibility

Trustpilot integrates with various ecommerce platforms, marketing tools, and CRM systems. Integrations are available for platforms such as Shopify, WooCommerce, Magento, Salesforce, and HubSpot.

The platform also supports API access for advanced customization. Businesses can integrate reviews into advertising campaigns, email marketing, and website personalization workflows.

Because Trustpilot is cloud-based, no installation is required beyond adding scripts or widgets to websites.

Pricing Structure

Trustpilot offers a free plan that includes a basic business profile and limited review management features. Paid plans are available with expanded capabilities, including automated invitations, advanced analytics, marketing integrations, and customization options.

Pricing for paid plans is typically custom and depends on business size, integration needs, and feature access. Enterprise-level plans may include dedicated support and expanded reporting capabilities.

Billing is generally structured on a subscription basis.

Advantages and Limitations

Trustpilot provides a widely recognized public review platform that supports transparency and social proof. Its automated invitation tools help businesses collect verified feedback, and public responses enable reputation management in an open environment.

However, advanced features and marketing integrations are available only in paid plans. Because the platform is open to public reviews, businesses must actively manage feedback to maintain positive ratings. Pricing details for higher-tier plans are not publicly listed.

Alternatives to Trustpilot

Several platforms provide similar review and reputation management functionality. Google Business Profiles allow customers to leave public business reviews. Yelp focuses on local business reviews. G2 specializes in B2B software reviews. Capterra provides software comparison and review listings.

Each alternative differs in audience focus, visibility, and integration depth.

Frequently Asked Questions

What does Trustpilot do?

Trustpilot is an online review platform that allows customers to leave public feedback about businesses.

Is Trustpilot cloud-based?

Yes. Trustpilot operates as a web-based SaaS platform.

Does Trustpilot offer a free plan?

Yes. A limited free plan is available.

Can businesses respond to reviews on Trustpilot?

Yes. Businesses can publicly reply to customer reviews.

Who typically uses Trustpilot?

Ecommerce brands, SaaS companies, and service providers commonly use the platform.

Key Takeaways

Trustpilot is a cloud-based online review and reputation management platform that enables businesses to collect, manage, and display customer feedback publicly. The software includes automated review invitations, public response tools, website widgets, and analytics features. Pricing begins with a free plan and scales through custom paid subscriptions for advanced capabilities.