Software: Whatagraph

Category: Marketing Reporting & Analytics Platform

Primary Use: Automated marketing reports, data visualization, and client reporting

Developer: Whatagraph

Starting Price: Custom pricing (agency and team-focused)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: whatagraph.com

Whatagraph is a cloud-based marketing reporting platform designed to help agencies and in-house marketing teams automate performance reporting. The software consolidates data from advertising, social media, SEO, PPC, and analytics platforms into customizable visual reports.

What Is Whatagraph?

Whatagraph is a SaaS marketing analytics and reporting tool launched to simplify cross-channel performance reporting. The platform connects to multiple marketing data sources and automatically pulls performance metrics into visual dashboards and scheduled reports.

Unlike raw data visualization tools that require manual configuration, Whatagraph emphasizes ready-to-use report templates and simplified dashboard creation. It is frequently used by digital marketing agencies that need to deliver branded reports to clients on a recurring basis.

The system operates entirely in the cloud and is accessed through a browser-based interface.

Who Uses Whatagraph?

Whatagraph is commonly used by digital marketing agencies, ecommerce brands, SaaS companies, and in-house marketing teams managing campaigns across multiple channels. Agencies use the platform to create white-labeled client reports, while internal teams rely on it to monitor campaign performance.

The platform is particularly suitable for organizations running campaigns across paid advertising, SEO, social media, and email marketing channels and requiring consolidated reporting.

Core Features

Whatagraph provides pre-built integrations with major marketing platforms, allowing users to connect accounts and automatically extract campaign data. Once connected, metrics such as impressions, clicks, conversions, and spend can be displayed within customizable reports.

The platform includes a drag-and-drop report builder. Users can add charts, tables, scorecards, and comparison widgets to create structured reports tailored to specific clients or internal stakeholders. Templates are available for PPC, social media, SEO, and ecommerce performance reporting.

Automated reporting is a central feature. Reports can be scheduled to send automatically via email at defined intervals, such as weekly or monthly. This reduces manual reporting tasks and ensures consistent communication with stakeholders.

Whatagraph also supports cross-channel data blending. Users can combine metrics from multiple platforms into unified dashboards, enabling comparative analysis across advertising networks or marketing channels.

White-labeling capabilities allow agencies to customize branding elements such as logos, color schemes, and domain settings. This feature is particularly relevant for client-facing reporting environments.

Integrations and Compatibility

Whatagraph integrates with numerous marketing and analytics platforms, including Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Google Analytics, Shopify, HubSpot, and others.

The platform supports API access and custom data source integration for advanced use cases. It also allows export options for PDF reports and dashboard sharing through secure links.

As a cloud-based solution, Whatagraph requires no local installation. All data connections and report configurations are managed within the online dashboard.

Pricing Structure

Whatagraph uses custom pricing based on the number of data sources, users, and reporting requirements. Public pricing tiers are not typically listed, and businesses usually request a demo or consultation for a quote.

Pricing generally varies depending on whether the user is an agency managing multiple clients or an in-house marketing team. Higher-tier plans may include expanded integrations, white-label features, and priority support.

Billing is typically structured on a monthly or annual subscription basis, with annual plans often offering discounted rates.

Advantages and Limitations

Whatagraph centralizes marketing performance data and automates recurring reporting processes. Its template-driven dashboard builder simplifies setup for marketing teams without requiring advanced technical expertise. White-label capabilities make it suitable for agencies delivering client reports.

However, pricing is customized and may not be cost-effective for small teams with limited reporting needs. Advanced data transformation and modeling features may be more limited compared to enterprise-level ETL platforms. Organizations requiring deep analytics customization may need complementary BI tools.

Alternatives to Whatagraph

Several platforms provide similar marketing reporting functionality. Databox offers KPI tracking dashboards and goal monitoring. Supermetrics focuses on data extraction for reporting tools. Improvado provides enterprise-grade marketing ETL solutions. Looker Studio offers customizable dashboards, particularly for Google-based data ecosystems.

Each alternative differs in pricing structure, integration depth, and customization capabilities.

Frequently Asked Questions

What does Whatagraph do?

Whatagraph is a marketing reporting platform that automates cross-channel performance dashboards and client reports.

Is Whatagraph cloud-based?

Yes. Whatagraph operates as a web-based SaaS platform.

Does Whatagraph offer white-label reporting?

Yes. White-label features are available for agencies.

Can Whatagraph integrate with Google Ads and Facebook Ads?

Yes. Both integrations are supported.

Who typically uses Whatagraph?

Digital marketing agencies and in-house marketing teams commonly use the platform.

Key Takeaways

Whatagraph is a cloud-based marketing reporting platform designed to automate performance dashboards and client reporting. The software integrates with major advertising and analytics platforms, supports white-label customization, and provides scheduled reporting features. Pricing is custom and tailored to agency and team reporting requirements.