Software: Freshmarketer

Category: Marketing Automation & Conversion Rate Optimization (CRO) Platform

Primary Use: Email marketing, customer journeys, website personalization, and A/B testing

Developer: Freshworks

Starting Price: Free plan available; paid plans typically start from approximately $19–$29/month (pricing may vary by contacts and features)

Free Trial/Plan: Free plan and trial available

Platform: Web-based (cloud)

Official Website: freshworks.com/marketing

Freshmarketer is a cloud-based marketing automation and conversion optimization platform designed to help businesses manage customer journeys, run campaigns, and improve website performance. It combines email marketing, behavioral targeting, and experimentation tools within a unified system.

What Is Freshmarketer?

Freshmarketer is part of the Freshworks product suite. Originally launched as a conversion rate optimization (CRO) tool, it has expanded into a broader marketing automation platform.

The platform supports customer engagement workflows, email campaigns, behavioral segmentation, and website experimentation.

Freshmarketer operates entirely in the cloud and integrates with other Freshworks products such as Freshsales and Freshdesk.

Who Uses Freshmarketer?

Freshmarketer is commonly used by small to mid-sized businesses, SaaS companies, ecommerce brands, and digital marketing teams. It is particularly suited for businesses looking to combine marketing automation with website optimization tools.

Marketing teams use Freshmarketer to design email campaigns and customer journeys. Product and growth teams use it for A/B testing and funnel optimization. Ecommerce businesses use it to personalize website experiences.

Core Features

Freshmarketer provides email marketing tools that allow users to create, automate, and track campaigns.

Customer journey builders enable visual workflow creation for automated engagement sequences based on user behavior.

Behavioral segmentation tools create audience groups using website activity, demographics, and lifecycle stages.

Website personalization features allow dynamic content targeting based on visitor attributes.

A/B testing and split testing tools help optimize landing pages and conversion funnels.

Funnel analysis and heatmaps provide insights into user behavior and drop-off points.

Lead scoring tools evaluate prospects based on engagement signals.

Analytics dashboards present campaign performance metrics and conversion data.

Integrations and Compatibility

Freshmarketer integrates with other Freshworks products including Freshsales and Freshdesk.

The platform connects with CRM systems, ecommerce platforms, and analytics tools.

API access supports custom integrations and automation workflows.

Freshmarketer operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Freshmarketer offers a free plan with limited contact and feature access.

Paid plans typically start at approximately $19–$29 per month and increase depending on the number of contacts, automation capabilities, and advanced features.

Higher-tier plans may include expanded segmentation, personalization, and analytics tools.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Freshmarketer combines marketing automation and CRO features in a single platform. Its integration with the Freshworks ecosystem supports unified customer management.

However, advanced enterprise-level experimentation tools may be more limited compared to dedicated CRO platforms. Feature access and contact limits vary by subscription tier.

Alternatives to Freshmarketer

Several platforms provide similar marketing automation and optimization functionality. HubSpot Marketing Hub offers email automation and CRM integration. ActiveCampaign focuses on customer journey automation. VWO supports A/B testing and behavioral analytics. Convert Experiences provides experimentation tools.

Each alternative differs in pricing structure, automation depth, and scalability.

Frequently Asked Questions

What does Freshmarketer do?

Freshmarketer is a marketing automation and CRO platform that supports email campaigns, personalization, and A/B testing.

Is Freshmarketer cloud-based?

Yes. Freshmarketer operates as a web-based SaaS platform.

Does Freshmarketer offer a free plan?

Yes. A limited free plan is available.

Who typically uses Freshmarketer?

Small to mid-sized businesses and SaaS companies commonly use the platform.

Key Takeaways

Freshmarketer is a cloud-based marketing automation and conversion optimization platform designed for growing businesses. It includes email automation, customer journey builders, behavioral segmentation, website personalization, A/B testing, and analytics dashboards. Pricing begins with a free plan and paid subscriptions typically start at approximately $19–$29 per month, scaling based on contact volume and feature access.