Software: Proof

Category: Social Proof & Personalization Platform

Primary Use: Real-time social proof notifications and personalized website experiences

Developer: Proof (formerly UseProof)

Starting Price: Custom pricing (previously plans started around $29/month; current pricing typically quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: useproof.com

Proof is a cloud-based social proof and website personalization platform designed to increase conversions by displaying real-time customer activity and personalized messages. The platform focuses on leveraging behavioral data to influence purchase decisions.

What Is Proof?

Proof is a SaaS conversion optimization tool originally launched as UseProof. It enables businesses to show live notifications of customer actions such as purchases, signups, and downloads.

The platform later expanded to include personalization features that tailor website messaging to specific visitor segments.

Proof operates entirely online and integrates into websites via a tracking script.

Who Uses Proof?

Proof is commonly used by ecommerce brands, SaaS companies, online course creators, marketing agencies, and digital businesses. It is particularly suited for businesses seeking to increase conversion rates through visible trust signals.

Ecommerce teams use Proof to show recent purchases and build urgency. SaaS companies use it to display new registrations. Marketing teams use it to personalize landing page messaging.

Core Features

Proof provides real-time social proof notifications that display recent customer actions.

Hot streak notifications highlight when multiple purchases occur within a short period.

Live visitor counts show how many users are currently viewing a product or page.

Personalization features allow dynamic content adjustments based on visitor behavior.

Audience targeting rules determine which notifications are displayed based on location, device type, or referral source.

A/B testing tools support experimentation with notification styles and messaging.

Analytics dashboards provide insights into impressions, conversions, and revenue impact.

Webhook and API capabilities enable advanced event tracking and integration.

Integrations and Compatibility

Proof integrates with ecommerce platforms such as Shopify and WooCommerce.

The platform supports integration with email marketing tools, CRM systems, and automation platforms.

Script-based installation ensures compatibility with most website builders and CMS platforms.

API access is available for custom workflows and integrations.

Proof operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Proof offers custom pricing based on website traffic volume, feature modules, and usage requirements. Earlier entry-level plans started at approximately $29 per month, but current pricing is generally quote-based.

Higher-tier plans may include advanced personalization, expanded traffic allowances, and enhanced analytics.

Billing terms are structured through subscription agreements.

Advantages and Limitations

Proof combines social proof notifications with personalization features in a single platform. Its behavioral targeting tools support conversion optimization strategies.

However, pricing is typically traffic-based and may increase as website visitors grow. Excessive notifications may impact user experience if not configured carefully. Advanced experimentation features may be more limited compared to dedicated A/B testing platforms.

Alternatives to Proof

Several platforms provide similar social proof functionality. ProveSource offers real-time activity notifications and visitor counters. Fomo provides automated social proof popups. Sleeknote supports lead capture and targeting campaigns. Personizely combines popups with personalization features.

Each alternative differs in pricing structure, targeting depth, and scalability.

Frequently Asked Questions

What does Proof do?

Proof is a social proof and personalization platform that displays real-time customer activity to increase website conversions.

Is Proof cloud-based?

Yes. Proof operates as a web-based SaaS platform.

Does Proof integrate with ecommerce platforms?

Yes. Integration with platforms such as Shopify and WooCommerce is supported.

Who typically uses Proof?

Ecommerce brands and SaaS companies commonly use the platform.

Key Takeaways

Proof is a cloud-based social proof and personalization platform designed to increase conversions through real-time activity notifications and targeted messaging. It includes live purchase alerts, visitor counters, personalization tools, and analytics dashboards. Pricing is generally traffic-based and structured through custom subscription agreements.