Software: Dreamdata

Category: B2B Revenue Attribution & Marketing Analytics Platform

Primary Use: Revenue attribution, customer journey tracking, and B2B analytics

Developer: Dreamdata.io

Starting Price: Custom pricing (enterprise quote-based)

Free Trial/Plan: Demo available

Platform: Web-based (cloud)

Official Website: dreamdata.io

Dreamdata is a cloud-based B2B revenue attribution platform designed to help companies connect marketing and sales activities to revenue outcomes. The platform focuses on multi-touch attribution and full-funnel customer journey analytics.

What Is Dreamdata?

Dreamdata is a SaaS analytics platform founded in 2019. It centralizes data from marketing, sales, and customer touchpoints to provide visibility into how revenue is generated.

The platform is designed specifically for B2B companies with complex buying cycles and multiple stakeholder interactions.

Dreamdata operates entirely in the cloud and integrates with CRM and marketing platforms.

Who Uses Dreamdata?

Dreamdata is commonly used by B2B SaaS companies, technology firms, marketing teams, and revenue operations (RevOps) departments. It is particularly suited for organizations with long sales cycles and multi-channel marketing strategies.

Marketing teams use Dreamdata to measure campaign ROI. Sales teams use it to understand deal progression. Revenue leaders use it to align marketing spend with pipeline generation.

Core Features

Dreamdata provides multi-touch revenue attribution models that track how different marketing channels contribute to pipeline and revenue.

Customer journey mapping tools visualize interactions across ads, website visits, emails, and sales touchpoints.

Data consolidation features pull information from CRM systems, marketing automation platforms, and advertising networks into a centralized data model.

Attribution reporting dashboards present metrics such as pipeline value, closed-won revenue, and channel performance.

Account-based analytics support tracking engagement at the company level rather than just individual contacts.

Custom attribution modeling allows businesses to configure first-touch, last-touch, linear, or custom-weighted models.

Integration with data warehouses supports advanced reporting and business intelligence workflows.

Automated data cleaning tools standardize marketing and sales data for consistent analysis.

Integrations and Compatibility

Dreamdata integrates with CRM systems such as Salesforce and HubSpot.

The platform connects with marketing automation tools, ad platforms, analytics tools, and customer success systems.

Data warehouse integrations support platforms such as Snowflake and BigQuery.

API access allows custom integrations and automated workflows.

Dreamdata operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Dreamdata offers custom pricing based on company size, data volume, feature modules, and integration scope. Pricing is quote-based and not publicly listed.

Plans may include revenue attribution, account-based analytics, data warehouse integrations, and advanced reporting features.

Billing terms are structured through enterprise subscription agreements.

Advantages and Limitations

Dreamdata provides B2B-focused revenue attribution and full-funnel analytics designed for complex sales environments. Its centralized data model supports cross-channel analysis.

However, pricing is generally suited for mid-sized to enterprise B2B organizations. Implementation may require CRM and data integration setup. Feature access depends on selected modules and contract scope.

Alternatives to Dreamdata

Several platforms provide similar B2B attribution functionality. Bizible (Adobe Marketo Measure) focuses on enterprise revenue attribution. HockeyStack supports multi-touch attribution for SaaS companies. HubSpot includes built-in attribution reporting. Google Analytics provides broader web analytics but limited B2B revenue modeling.

Each alternative differs in pricing structure, attribution flexibility, and integration depth.

Frequently Asked Questions

What does Dreamdata do?

Dreamdata is a B2B revenue attribution platform that connects marketing and sales data to revenue outcomes.

Is Dreamdata cloud-based?

Yes. Dreamdata operates as a web-based SaaS platform.

Who typically uses Dreamdata?

B2B SaaS companies and revenue operations teams commonly use the platform.

Is pricing publicly available?

No. Pricing is custom and enterprise-based.

Key Takeaways

Dreamdata is a cloud-based B2B revenue attribution and marketing analytics platform designed for companies with complex sales cycles. It includes multi-touch attribution models, customer journey mapping, account-based analytics, CRM integration, and centralized reporting dashboards. Pricing is custom and structured for mid-sized to enterprise organizations managing multi-channel B2B marketing strategies.