Software: FullStory

Category: Digital Experience Intelligence & Session Replay Platform

Primary Use: Session replay, behavioral analytics, and user journey analysis

Developer: FullStory, Inc.

Starting Price: Free plan available; paid plans custom-priced (quote-based)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: fullstory.com

FullStory is a cloud-based digital experience intelligence platform designed to help businesses understand how users interact with websites and applications. The platform focuses on session replay, behavioral analytics, and experience optimization.

What Is FullStory?

FullStory is a SaaS analytics platform founded in 2014. It automatically captures user interactions, including clicks, scrolls, form inputs, and navigation patterns, and transforms them into searchable session replays and behavioral insights.

The platform emphasizes identifying friction points, usability issues, and technical errors that impact user experience.

FullStory operates entirely in the cloud and integrates with web and mobile applications via SDKs and scripts.

Who Uses FullStory?

FullStory is commonly used by ecommerce brands, SaaS companies, financial institutions, product teams, and enterprise digital organizations. It is particularly suited for businesses focused on improving digital customer experience.

Product teams use FullStory to monitor feature engagement. UX teams use it to analyze usability issues. Customer support teams use it to review session replays for troubleshooting. Marketing teams use it to evaluate landing page performance.

Core Features

FullStory provides session replay functionality that allows teams to watch anonymized user sessions.

Automatic event capture records user interactions without requiring manual event tagging.

Funnel analysis tools track user progression through defined conversion paths.

User journey mapping visualizes multi-step navigation across digital properties.

Heatmaps display aggregated click and scroll behavior.

Error detection tools identify JavaScript errors and performance issues affecting user experience.

Searchable session data enables filtering by user attributes, actions, or events.

Privacy controls support data masking and compliance requirements.

Custom dashboards provide metrics related to engagement and conversion.

Integrations and Compatibility

FullStory integrates with analytics platforms such as Google Analytics and Amplitude.

The platform connects with CRM systems, customer support tools, and marketing automation platforms.

SDKs are available for web and mobile environments.

API access supports advanced data workflows and integration with data warehouses.

FullStory operates via web-based dashboards and cloud infrastructure.

Pricing Structure

FullStory offers a free plan with limited session volume and feature access.

Paid plans are custom-priced based on session volume, feature modules, and enterprise requirements.

Higher-tier plans may include advanced analytics, extended data retention, governance tools, and dedicated support.

Billing terms are structured through subscription agreements.

Advantages and Limitations

FullStory provides automatic event capture and session replay capabilities that support detailed behavioral analysis. Its privacy controls help manage sensitive user data.

However, session-based pricing may increase costs for high-traffic websites. Implementation requires script integration and configuration. Advanced analytics modules may require higher-tier plans.

Alternatives to FullStory

Several platforms provide similar digital experience analytics functionality. Contentsquare focuses on enterprise experience insights. Smartlook offers session replay and product analytics. Hotjar provides heatmaps and recordings. Lucky Orange combines session replay with live chat.

Each alternative differs in pricing structure, automation depth, and enterprise scalability.

Frequently Asked Questions

What does FullStory do?

FullStory is a digital experience analytics platform that captures and analyzes user behavior through session replay and event tracking.

Is FullStory cloud-based?

Yes. FullStory operates as a web-based SaaS platform.

Does FullStory offer a free plan?

Yes. A limited free plan is available.

Who typically uses FullStory?

Ecommerce brands, SaaS companies, and enterprise product teams commonly use the platform.

Key Takeaways

FullStory is a cloud-based digital experience intelligence platform designed to analyze user behavior and optimize digital journeys. It includes session replay, automatic event capture, funnel analysis, journey mapping, error detection, and privacy controls. Pricing begins with a free plan and scales through custom enterprise subscriptions based on session volume and feature access.