Software: Keyhole

Category: Social Media Analytics & Influencer Tracking Platform

Primary Use: Hashtag tracking, social listening, and influencer campaign analytics

Developer: Keyhole

Starting Price: Custom pricing (subscription-based; quote required)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: keyhole.co

Keyhole is a cloud-based social media analytics and influencer tracking platform designed to help brands monitor hashtags, track campaign performance, and measure social engagement. The platform focuses on real-time social data and influencer reporting.

What Is Keyhole?

Keyhole is a SaaS social media analytics platform founded in 2009. It provides real-time tracking of hashtags, keywords, and social accounts across major social media platforms.

The platform supports influencer campaign measurement and brand monitoring by aggregating engagement metrics and audience insights.

Keyhole operates entirely online and connects to supported social media APIs.

Who Uses Keyhole?

Keyhole is commonly used by marketing agencies, ecommerce brands, enterprise marketing teams, public relations teams, and social media managers. It is particularly suited for businesses running hashtag campaigns or influencer-driven promotions.

Marketing teams use Keyhole to measure campaign reach and engagement. Agencies use it to generate branded reports for clients. PR teams use it to monitor brand mentions and online conversations.

Core Features

Keyhole provides real-time hashtag tracking to measure reach, impressions, and engagement across platforms.

Keyword monitoring tools track brand mentions and industry terms.

Influencer tracking features analyze creator engagement and audience performance.

Campaign reporting dashboards present metrics such as engagement rate, top posts, and sentiment analysis.

Competitor benchmarking tools compare performance against similar brands.

Historical data analysis allows users to review long-term campaign performance.

Automated reporting tools generate shareable reports for stakeholders.

Social listening capabilities monitor conversations and trends related to tracked keywords.

Integrations and Compatibility

Keyhole supports tracking across platforms such as Instagram, X (formerly Twitter), Facebook, YouTube, and TikTok, depending on API availability.

Export features allow integration with reporting tools and spreadsheets.

API access may be available for enterprise data workflows.

Keyhole operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Keyhole offers subscription-based pricing structured around tracking volume, number of hashtags, keywords, and user accounts. Pricing is custom and not publicly listed.

Plans may include hashtag tracking, influencer analytics, historical data access, and reporting modules.

Billing is available monthly or annually, depending on subscription agreements.

Advantages and Limitations

Keyhole provides real-time social tracking and influencer campaign analytics in a centralized dashboard. Its reporting tools support agencies and enterprise marketing teams.

However, pricing may vary based on tracking scope and API access. Feature availability may depend on changes to social media platform data policies. Advanced enterprise-level social listening may require higher-tier plans.

Alternatives to Keyhole

Several platforms provide similar social media analytics functionality. Talkwalker offers enterprise social listening and analytics. Meltwater focuses on media monitoring and brand tracking. Hootsuite includes social reporting tools. Brandwatch provides advanced social listening and consumer insights.

Each alternative differs in pricing structure, listening depth, and enterprise capabilities.

Frequently Asked Questions

What does Keyhole do?

Keyhole is a social media analytics platform that tracks hashtags, keywords, and influencer campaign performance.

Is Keyhole cloud-based?

Yes. Keyhole operates as a web-based SaaS platform.

Does Keyhole track hashtags in real time?

Yes. Real-time hashtag tracking is a core feature.

Who typically uses Keyhole?

Marketing agencies, brands, and social media teams commonly use the platform.

Key Takeaways

Keyhole is a cloud-based social media analytics and influencer tracking platform designed for real-time campaign monitoring and hashtag tracking. It includes keyword tracking, influencer analytics, competitor benchmarking, and automated reporting dashboards. Pricing is subscription-based and structured around tracking volume and feature access.