Software: Planoly

Category: Social Media Scheduling & Visual Content Planning Platform

Primary Use: Instagram and visual content scheduling, planning, and analytics

Developer: Planoly

Starting Price: Free plan available; paid plans typically start around $16–$20/month

Free Trial/Plan: Free plan available

Platform: Web-based (cloud) + Mobile App

Official Website: planoly.com

Planoly is a cloud-based social media scheduling and visual planning platform designed to help brands and creators organize, preview, and publish content across social channels. The platform is primarily known for Instagram-focused visual feed planning.

What Is Planoly?

Planoly is a SaaS social media management platform founded in 2016. It enables users to visually plan social media posts using a drag-and-drop grid layout and schedule content across supported platforms.

The platform combines content scheduling, analytics tracking, and basic marketing tools within a centralized dashboard and companion mobile app.

Planoly operates entirely online and integrates with supported social media APIs.

Who Uses Planoly?

Planoly is commonly used by influencers, ecommerce brands, content creators, bloggers, and small businesses. It is particularly suited for brands that rely heavily on visual platforms such as Instagram and Pinterest.

Creators use Planoly to design cohesive Instagram feeds. Ecommerce brands use it to schedule product-focused content. Marketing teams use it to manage posting calendars and track engagement performance.

Core Features

Planoly provides visual feed planning tools that allow users to drag and arrange posts before publishing to Instagram.

Content scheduling tools enable automatic posting across supported platforms.

Media library functionality stores photos and videos for reuse in campaigns.

Analytics dashboards display engagement metrics, follower growth, impressions, and post performance.

Hashtag management tools allow saving and organizing hashtag groups.

Story planning tools support scheduling and organization of Instagram Stories content.

Link-in-bio tools provide customizable landing pages for directing followers to multiple destinations.

Basic ecommerce features support product tagging and integration with supported platforms.

Team collaboration features are available in higher-tier plans.

Integrations and Compatibility

Planoly integrates with platforms such as Instagram, Pinterest, Facebook, TikTok, YouTube, and LinkedIn, depending on API availability.

The platform offers both web-based access and a mobile app for iOS and Android.

Export features allow reporting through downloadable analytics summaries.

Planoly operates via cloud-based dashboards and app-based access.

Pricing Structure

Planoly offers a free plan with limited posts and features.

Paid plans typically start at approximately $16–$20 per month and increase depending on the number of social profiles, post limits, and advanced features.

Higher-tier plans may include expanded analytics, additional users, and enhanced ecommerce functionality.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Planoly provides visual planning tools tailored to Instagram-focused workflows and supports both web and mobile management. Its link-in-bio functionality supports social commerce strategies.

However, feature availability may vary depending on social media platform API policies. Pricing increases with additional profiles and team members. Advanced enterprise analytics and automation features may require specialized tools.

Alternatives to Planoly

Several platforms provide similar visual scheduling functionality. Later focuses on Instagram and visual content planning. Pallyy offers grid-based scheduling tools. Buffer provides simplified scheduling and analytics. Publer supports bulk scheduling and automation features.

Each alternative differs in pricing structure, automation depth, and reporting capabilities.

Frequently Asked Questions

What does Planoly do?

Planoly is a social media scheduling and visual planning platform designed for organizing and publishing content across visual networks.

Is Planoly cloud-based?

Yes. Planoly operates as a web-based SaaS platform with mobile app support.

Does Planoly offer a free plan?

Yes. A limited free plan is available.

Who typically uses Planoly?

Content creators, ecommerce brands, and small businesses commonly use the platform.

Key Takeaways

Planoly is a cloud-based social media scheduling and visual content planning platform designed primarily for Instagram-focused strategies. It includes grid preview tools, content scheduling, analytics dashboards, link-in-bio functionality, and media management features. Pricing begins with a free plan and paid subscriptions typically start at approximately $16–$20 per month, scaling based on profiles and feature access.