Software: Mailjet

Category: Email Marketing & Transactional Email Platform

Primary Use: Email campaigns, transactional emails, and API-based sending

Developer: Mailjet (part of Sinch)

Starting Price: Free plan available; paid plans typically start around $15–$25/month depending on volume

Free Trial/Plan: Free plan available

Platform: Web-based (cloud) + API

Official Website: mailjet.com

Mailjet is a cloud-based email marketing and transactional email platform designed to help businesses send marketing campaigns and automated transactional messages. The platform combines a visual email editor with developer-focused API functionality.

What Is Mailjet?

Mailjet is a SaaS email platform founded in 2010. It enables businesses to create, send, and monitor marketing emails while also supporting transactional email delivery through APIs and SMTP relay.

The platform supports both marketing teams and developers by offering collaborative tools and infrastructure-level email sending capabilities.

Mailjet operates entirely online and integrates with CRM, ecommerce, and application systems.

Who Uses Mailjet?

Mailjet is commonly used by small to mid-sized businesses, ecommerce brands, SaaS companies, and development teams. It is particularly suited for organizations that need both marketing email capabilities and transactional email infrastructure in one platform.

Marketing teams use Mailjet to design newsletters and promotional campaigns. Developers use it to send automated transactional emails such as account confirmations and notifications.

Core Features

Mailjet provides a drag-and-drop email editor for building marketing campaigns.

Contact list management tools support segmentation and audience targeting.

Transactional email APIs allow developers to send automated messages through applications.

SMTP relay services support integration with external systems.

Real-time analytics dashboards display open rates, click rates, and bounce metrics.

A/B testing tools allow comparison of subject lines and content variations.

Email personalization features support dynamic content insertion.

Collaboration tools enable multiple users to edit and approve campaigns.

Template libraries provide pre-designed layouts for marketing emails.

Integrations and Compatibility

Mailjet integrates with ecommerce platforms, CRM systems, and CMS tools.

The platform supports API integration for applications built with languages such as PHP, Python, Node.js, and Ruby.

SMTP support enables compatibility with various platforms and systems.

Zapier integration may be available for workflow automation.

Mailjet operates via web-based dashboards and cloud infrastructure.

Pricing Structure

Mailjet offers a free plan with limited monthly email sends and branding.

Paid plans typically start at approximately $15–$25 per month and increase based on the number of emails sent per month.

Higher-tier plans may include advanced segmentation, A/B testing, dedicated IP addresses, and priority support.

Billing is structured around monthly email volume tiers and optional add-ons.

Advantages and Limitations

Mailjet combines marketing and transactional email functionality within one platform. Its collaborative editing tools support team-based workflows.

However, sending limits are tied to subscription tiers. Advanced automation features may be more limited compared to dedicated marketing automation platforms. Deliverability performance depends on proper domain authentication and account configuration.

Alternatives to Mailjet

Several platforms provide similar email marketing and transactional email functionality. Mailgun focuses on developer-centric transactional email APIs. SendGrid offers marketing campaigns and API-based delivery. Brevo (formerly Sendinblue) combines email marketing and automation tools. Amazon SES provides cloud-based transactional email infrastructure.

Each alternative differs in pricing structure, automation capabilities, and API depth.

Frequently Asked Questions

What does Mailjet do?

Mailjet is an email marketing and transactional email platform that supports campaign creation and API-based email delivery.

Is Mailjet cloud-based?

Yes. Mailjet operates as a web-based SaaS platform with API integration.

Does Mailjet offer a free plan?

Yes. A limited free plan is available.

Who typically uses Mailjet?

Small businesses, ecommerce brands, and SaaS companies commonly use the platform.

Key Takeaways

Mailjet is a cloud-based email marketing and transactional email platform designed for both marketers and developers. It includes a drag-and-drop email builder, contact segmentation, API-based sending, SMTP relay, analytics dashboards, and collaboration tools. Pricing begins with a free plan and paid subscriptions typically start at approximately $15–$25 per month, scaling based on email volume and feature access.