Software: Ortto (formerly Autopilot)

Category: Marketing Automation & Customer Data Platform

Primary Use: Email automation, customer journey orchestration, and multi-channel messaging

Developer: Ortto (formerly Autopilot)

Starting Price: Typically starts around $99/month (pricing varies by contacts and features)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: ortto.com

Autopilot was a cloud-based marketing automation platform that has since rebranded to Ortto. It focuses on visual customer journey mapping, email marketing automation, and data-driven campaign management.

What Is Autopilot (Ortto)?

Autopilot was founded in 2012 as a marketing automation tool emphasizing visual journey builders. It later evolved into Ortto, expanding its capabilities into customer data management and analytics.

The platform allows users to create automated workflows using a drag-and-drop canvas interface.

Autopilot/Ortto operates entirely online and supports multi-channel marketing campaigns.

Who Uses Autopilot (Ortto)?

Autopilot (now Ortto) is commonly used by startups, SaaS companies, mid-sized businesses, and digital marketing teams. It is particularly suited for businesses seeking visual automation workflows and customer journey tracking.

Marketing teams use it to automate onboarding sequences. SaaS companies use it for product engagement campaigns. Growth teams use it to manage customer lifecycle messaging.

Core Features

Autopilot provides visual journey mapping tools for automation workflows.

Email marketing features include broadcast campaigns and automated sequences.

In-app messaging tools support product engagement in supported plans.

SMS messaging features enable multi-channel communication.

Customer segmentation tools target audiences based on behavior and attributes.

Lead capture forms collect prospect data.

Analytics dashboards track engagement and campaign performance.

Customer data platform (CDP) features centralize contact data.

A/B testing tools support optimization.

API access allows integration with external systems.

Integrations and Compatibility

Autopilot (Ortto) integrates with CRM platforms such as Salesforce.

The platform supports integration with ecommerce tools and third-party applications.

API access enables custom data synchronization.

Export functionality allows sharing campaign data externally.

The system operates as a web-based SaaS solution.

Pricing Structure

Autopilot/Ortto offers tiered pricing based on contact volume and feature access.

Plans typically start around $99 per month and scale based on database size and advanced automation capabilities.

Higher-tier plans may include CDP features and expanded reporting tools.

Billing is available monthly or annually, with annual subscriptions often offering discounted pricing.

Advantages and Limitations

Autopilot’s visual journey builder supports intuitive campaign creation. Multi-channel messaging allows coordinated communication across email and SMS.

However, pricing increases with contact growth. Advanced analytics and CDP features require higher-tier plans. Businesses requiring deep enterprise-level customization may require additional integration work.

Alternatives to Autopilot

Several platforms provide similar marketing automation functionality. HubSpot Marketing Hub offers CRM-integrated automation tools. ActiveCampaign supports automation-focused CRM workflows. Adobe Marketo Engage provides enterprise automation. Customer.io focuses on behavioral messaging for SaaS businesses.

Each alternative differs in pricing structure, automation depth, and data management features.

Frequently Asked Questions

What does Autopilot do?

Autopilot (now Ortto) is a marketing automation platform that enables visual customer journey mapping and multi-channel messaging.

Is Autopilot cloud-based?

Yes. It operates as a web-based SaaS platform.

Does Autopilot support visual automation workflows?

Yes. Visual journey builders are a core feature.

Who typically uses Autopilot?

Startups, SaaS companies, and mid-sized marketing teams commonly use the platform.

Key Takeaways

Autopilot, now rebranded as Ortto, is a cloud-based marketing automation and customer data platform. It includes visual journey builders, email campaigns, SMS messaging, segmentation tools, analytics dashboards, and CRM integrations. Pricing typically starts around $99 per month and scales based on contact volume and advanced feature access.