Software: Metricool

Category: Social Media Management & Analytics Platform

Primary Use: Social media scheduling, analytics, ad tracking, and reporting

Developer: Metricool Software S.L.

Starting Price: Free plan available; paid plans typically start from approximately $18/month (pricing may vary)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: metricool.com

Metricool is a cloud-based social media management and analytics platform designed to help businesses monitor, schedule, and analyze content performance across social networks and digital advertising channels. The platform combines organic social analytics, ad campaign tracking, and reporting tools in one dashboard.

What Is Metricool?

Metricool is a SaaS marketing analytics platform launched in 2015. It allows users to connect social media accounts, advertising platforms, and websites to track performance metrics from a centralized interface.

The platform provides content scheduling, competitor analysis, and advertising reporting. It is structured to support marketers managing both organic and paid campaigns.

Metricool operates entirely online and does not require installation.

Who Uses Metricool?

Metricool is commonly used by digital marketing agencies, freelancers, small to mid-sized businesses, ecommerce brands, and social media managers. It is particularly suited for teams managing multiple social accounts and ad campaigns.

Agencies use Metricool to generate client reports. Ecommerce brands use it to track paid social ads and organic performance. Freelancers use it to manage content scheduling across several platforms.

Core Features

Metricool provides a social media scheduling tool that allows users to create and schedule posts across platforms such as Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, TikTok, and Google Business Profile.

The analytics dashboard displays engagement metrics including impressions, clicks, likes, shares, follower growth, and reach. Users can compare performance across platforms within a single interface.

Advertising analytics are integrated into the platform. Users can connect ad accounts such as Google Ads and Facebook Ads to monitor campaign performance, budget usage, and conversion metrics.

Competitor tracking tools allow users to analyze publicly available metrics from competitor social profiles. This supports benchmarking and performance comparison.

Metricool also provides website analytics integration, enabling users to track web traffic data alongside social and advertising performance.

Reporting tools allow users to generate customizable reports that can be exported and shared with clients or stakeholders.

Integrations and Compatibility

Metricool integrates with major social media platforms through official APIs. It also connects with advertising platforms such as Google Ads and Facebook Ads.

The platform supports integration with Google Analytics for website performance tracking. Zapier integration may be available for extended automation workflows.

Metricool is accessible through modern web browsers and also offers a mobile app for scheduling and analytics monitoring.

Pricing Structure

Metricool offers a free plan with limited connected accounts and basic analytics. Paid plans typically start at approximately $18 per month, with pricing increasing based on the number of social profiles, ad accounts, and users.

Higher-tier plans include advanced reporting, additional team members, and white-label report options. Enterprise-level pricing is available for agencies requiring expanded capabilities.

Billing is available monthly or annually, with annual subscriptions often offering discounted pricing.

Advantages and Limitations

Metricool combines social media scheduling, analytics, competitor tracking, and advertising reporting in one dashboard. Its free plan allows small businesses to begin tracking performance without upfront cost.

However, advanced social listening and CRM features may be limited compared to enterprise-level platforms. Pricing increases with additional accounts and users. Some integrations may require higher-tier plans.

Alternatives to Metricool

Several platforms provide similar social media management functionality. Loomly focuses on content planning and collaboration. Hootsuite supports enterprise-level social management. Buffer provides simplified scheduling tools. Sprout Social includes advanced analytics and CRM integration.

Each alternative differs in pricing structure, analytics depth, and collaboration features.

Frequently Asked Questions

What does Metricool do?

Metricool is a social media management and analytics platform that supports scheduling, performance tracking, and ad reporting.

Is Metricool cloud-based?

Yes. Metricool operates as a web-based SaaS platform.

Does Metricool offer a free plan?

Yes. A limited free plan is available.

Can Metricool track advertising performance?

Yes. It supports integration with ad platforms such as Google Ads and Facebook Ads.

Who typically uses Metricool?

Agencies, freelancers, and small to mid-sized businesses commonly use the platform.

Key Takeaways

Metricool is a cloud-based social media management and analytics platform designed to support scheduling, performance monitoring, competitor tracking, and advertising analytics. It offers a free plan and paid subscriptions starting at approximately $18 per month. The platform is commonly used by agencies and businesses managing both organic and paid social campaigns.