Software: Tailwind

Category: Social Media Scheduling & Visual Marketing Platform

Primary Use: Pinterest and Instagram scheduling, content planning, and analytics

Developer: Tailwind

Starting Price: Free plan available; paid plans typically start from approximately $14.99/month (pricing may vary)

Free Trial/Plan: Free plan available

Platform: Web-based (cloud)

Official Website: tailwindapp.com

Tailwind is a cloud-based social media marketing platform focused primarily on Pinterest and Instagram content scheduling, analytics, and visual campaign management. The platform provides tools for planning posts, tracking engagement, and optimizing publishing times.

What Is Tailwind?

Tailwind is a SaaS social media management platform launched in 2012. It specializes in visual-first social networks, originally building its foundation around Pinterest marketing before expanding to Instagram and other channels.

The platform allows users to schedule posts, manage content calendars, and analyze performance data. Tailwind also includes design and content suggestion features intended to support visual marketing workflows.

Tailwind operates entirely online and does not require installation.

Who Uses Tailwind?

Tailwind is commonly used by bloggers, ecommerce brands, content creators, affiliate marketers, and small to mid-sized businesses. It is particularly suited for businesses relying heavily on Pinterest and Instagram for traffic and product promotion.

Bloggers use Tailwind to schedule Pinterest pins that drive blog traffic. Ecommerce stores use it to promote products visually. Influencers and creators use it to manage Instagram posting schedules.

Core Features

Tailwind provides post scheduling tools for Pinterest and Instagram. Users can upload images, write captions, and assign publishing times through a visual calendar interface.

The SmartSchedule feature analyzes engagement patterns to recommend optimal posting times. This helps users publish content when audiences are most active.

Tailwind supports bulk scheduling for Pinterest, allowing users to queue multiple pins in advance. It also supports interval scheduling to space posts over time.

Analytics dashboards provide performance metrics such as impressions, saves, clicks, follower growth, and engagement rates. Pinterest-specific analytics include board performance tracking.

Tailwind includes design assistance features such as templates and AI-generated content suggestions in certain plans. These tools help users create visually consistent posts.

The platform also offers hashtag suggestions for Instagram posts based on relevance and performance data.

Integrations and Compatibility

Tailwind integrates directly with Pinterest and Instagram via official APIs. It also supports limited integration with Facebook for certain scheduling features.

The platform can be accessed through modern web browsers and offers browser extensions to simplify content scheduling from external websites.

Mobile app access is available for content management and scheduling.

Pricing Structure

Tailwind offers a free plan with limited post scheduling and basic analytics. Paid plans typically start at approximately $14.99 per month, with pricing increasing based on the number of accounts and advanced features.

Higher-tier plans include expanded scheduling limits, analytics access, and design features. Enterprise pricing may be available for agencies managing multiple accounts.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Tailwind provides specialized tools for Pinterest and Instagram marketing. Its scheduling and analytics features support visual content planning. The SmartSchedule feature helps optimize posting times.

However, platform support is more limited compared to broader social media management tools. Advanced CRM and social listening features are not included. Businesses requiring multi-platform management across numerous networks may need additional tools.

Alternatives to Tailwind

Several platforms provide similar social media scheduling functionality. Buffer supports multi-platform scheduling. Loomly offers collaboration-focused social planning. Hootsuite includes enterprise-level social management. Later focuses on visual content scheduling for Instagram and TikTok.

Each alternative differs in pricing structure, supported networks, and analytics depth.

Frequently Asked Questions

What does Tailwind do?

Tailwind is a social media scheduling platform focused on Pinterest and Instagram marketing.

Is Tailwind cloud-based?

Yes. Tailwind operates as a web-based SaaS platform.

Does Tailwind offer a free plan?

Yes. A limited free plan is available.

Can Tailwind schedule Pinterest posts?

Yes. Pinterest scheduling is one of its core features.

Who typically uses Tailwind?

Bloggers, ecommerce brands, and visual content creators commonly use the platform.

Key Takeaways

Tailwind is a cloud-based social media scheduling and analytics platform focused on Pinterest and Instagram marketing. It provides scheduling tools, engagement analytics, posting time recommendations, and design support features. Pricing begins with a free plan and paid subscriptions typically start at approximately $14.99 per month. It is commonly used by bloggers and ecommerce brands relying on visual platforms for traffic and promotion.