Software: Agorapulse

Category: Social Media Management & Engagement Platform

Primary Use: Social media scheduling, engagement management, social listening, and reporting

Developer: Agorapulse

Starting Price: Plans typically start from approximately $49/month (pricing may vary by users and profiles)

Free Trial/Plan: Free trial available

Platform: Web-based (cloud)

Official Website: agorapulse.com

Agorapulse is a cloud-based social media management platform designed to help businesses and agencies manage publishing, engagement, analytics, and reporting across multiple social networks. The platform emphasizes unified inbox functionality and structured team workflows.

What Is Agorapulse?

Agorapulse is a SaaS social media management tool founded in 2011. It enables users to connect social media accounts, schedule content, respond to messages, monitor brand mentions, and generate performance reports from a centralized dashboard.

The platform supports both organic content management and paid advertising comment moderation. It is structured to help teams organize and prioritize social interactions.

Agorapulse operates entirely online and does not require installation.

Who Uses Agorapulse?

Agorapulse is commonly used by digital marketing agencies, small to mid-sized businesses, ecommerce brands, nonprofits, and in-house social media teams. It is particularly suited for organizations requiring structured engagement management and team collaboration.

Agencies use Agorapulse to manage multiple client accounts and generate reports. Marketing teams use it to coordinate publishing calendars and respond to audience interactions efficiently.

Core Features

Agorapulse provides content scheduling tools that allow users to draft, preview, and publish posts across multiple social networks. Bulk publishing and recurring post queues are supported.

The unified inbox centralizes comments, direct messages, mentions, and reviews from connected social platforms. Users can assign conversations to team members and track response status.

Social listening tools allow users to monitor keywords, hashtags, and brand mentions across supported platforms. This supports reputation management and audience engagement.

Analytics dashboards provide performance metrics such as reach, engagement, impressions, follower growth, and response time. Reports can be customized and exported for sharing with clients or stakeholders.

The platform also supports paid ad comment management, enabling moderation of comments from social advertising campaigns within the same interface.

Team collaboration features include role-based permissions and approval workflows for content publishing.

Integrations and Compatibility

Agorapulse integrates with major social networks including Facebook, Instagram, LinkedIn, Twitter (X), TikTok, YouTube, and Google Business Profile.

The platform connects with tools such as Canva for content creation and supports integration with Google Analytics for traffic tracking.

Zapier integration is available for extended automation workflows. Agorapulse is accessible through modern web browsers and offers mobile app support for engagement management.

Pricing Structure

Agorapulse offers tiered subscription plans based on the number of users and connected social profiles. Entry-level plans typically start at approximately $49 per month, with pricing increasing for additional users and features.

Higher-tier plans include advanced reporting, social listening, team workflow tools, and expanded profile limits. Enterprise-level plans are available for large organizations requiring custom solutions.

Billing is available monthly or annually, with annual subscriptions often providing discounted pricing.

Advantages and Limitations

Agorapulse provides structured engagement management through its unified inbox. Its reporting tools support client-facing presentations. Paid ad comment moderation integrates organic and paid social workflows.

However, pricing increases as more users and profiles are added. Advanced social listening features may vary by plan. Large enterprises may require expanded data capabilities beyond standard tiers.

Alternatives to Agorapulse

Several platforms provide similar social media management functionality. Hootsuite offers enterprise-level management and analytics. Sprout Social includes advanced CRM and engagement tools. Sendible focuses on agency reporting. Loomly emphasizes content planning and approvals.

Each alternative differs in pricing structure, engagement tools, and analytics depth.

Frequently Asked Questions

What does Agorapulse do?

Agorapulse is a social media management platform that supports scheduling, engagement management, social listening, and reporting.

Is Agorapulse cloud-based?

Yes. Agorapulse operates as a web-based SaaS platform.

Does Agorapulse include a unified inbox?

Yes. A centralized inbox for social interactions is included.

Can Agorapulse manage ad comments?

Yes. Paid ad comment moderation is supported.

Who typically uses Agorapulse?

Agencies, marketing teams, and ecommerce brands commonly use the platform.

Key Takeaways

Agorapulse is a cloud-based social media management platform designed for scheduling, engagement management, social listening, and performance reporting. It includes a unified inbox, team collaboration tools, and analytics dashboards. Pricing typically begins at approximately $49 per month and scales based on users and connected social profiles.